Online Video Industry Forecast 2012: Cinsay
Video and ecommerce will grow hand-in-hand
[This sponsored article appeared in the December 2011/January 2012 issue of Streaming Media magazine.]
With video content now prominent across the Internet and on mobile devices, finding ways to leverage and monetize audiences is key for any business. Video is indeed compelling and the search for content on YouTube outpaces similar searches on Google. Additionally, ecommerce research has shown the use of video to increase sales by as much as 144%. Cinsay has taken these two concepts and created a patented, SaaS-based technology that delivers video, ecommerce and social media, all within one embeddable player. Cinsay's Smart ContainerTM enables any individual, SMB or a full-scale enterprise to set up and easily manage a compelling, media-driven presence within minutes. Clients can upload content and goods & services, then share them across several platforms such as Facebook, tumblr, Google+, and many others. Cinsay also provides in-depth analytics to help customers optimize their content, products and distribution for a better return on investment.
Cinsay has established both managed and non-managed account access to provide the right amount of support and resources to customers at every level. Some of our managed clients include the Montel Williams Network, World Series of Poker, Kim Alexis, Living Direct and Thomas Kinkade. In addition, we offer in-house, end-to-end social media and blogger campaigns with real results for lead capture, branding, sales and revenue.
Cinsay also provides customers a complete on-demand solution for t-shirts, caps, hoodies and dozens of other items found on sites such as CafePress and Zazzle. As more videos go viral on the Internet and on mobile devices, we are very excited about the opportunities our company presents to the marketplace as we move into 2012.
Innovation with a Chance of Standards