Anvato's 2015 View From The Top
Matt Smith, Chief Evangelist on Anvato OTT: A New World Requires a New Approach
Learn more about the companies mentioned in this article in the Sourcebook:
The OTT and TV Everywhere world is changing, and changing fast. What consumers want (and expect) continues to become more varied and expansive, and this in turn impacts what operators, programmers and advertisers need to do (both from a business and technology perspective) in order to survive and thrive in this new world of anytime, anywhere access to content, social sharing and targeted advertising.
At Anvato, we have developed a complete, feature-rich, robust platform to power the TV Everywhere and OTT offerings for programmers and pay TV operators, for both live and video-on-demand content. Since our industry-leading turnkey technology streamlines the entire workflow from video ingest to playback using 100% software, we can uniquely guarantee the highest quality and most efficient delivery of the right content and advertising on all devices. Programmers can focus on what is most important — delivering an outstanding user experience and monetizing their OTT services — and not worry about the backend infrastructure.
Instead of playing by traditional rules using standard approaches, we focus on creating solutions that will not only solve the current problem but also future-proof the customer operation. Since we address the short-term need, the customer is satisfied. And when our solution helps the customer navigate rapidly evolving technical changes, we gain a partner — an advocate who believes in our methods and trusts us to help the business succeed and thrive.
Agility is a key part of our approach. We tend to avoid long-term solution roadmaps and focus on shorter cycles that allow us to adapt to the fast pace of technological evolution. That’s one reason we’ve been able to develop a comprehensive platform and deliver enhancements that anticipate and consistently meet the customer’s requirements, quickly.
Our customers include some of the world’s leading brands: NBCUniversal, FOX Sports, Media General, Univision, Hearst Television, Scripps Networks Interactive (Food Network, HGTV, Travel Channel, etc.), Gray Television, and CBS Local Media. For more information, visit www.anvato.com.
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