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2013 Online Video Executive Prediction: omNovia
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.

Webcasting events, meaning virtually sharing the live experience and not only video streaming, is going to play a major role in the upcoming years. The notion of event will evolve to simultaneously include physical and virtual similar to the way the term marketing has come to indicate offline and online marketing activities.

With the currently available interactive tools, live event webcasting in 2013 should not be simply restricted to streaming video of a live event to a website. Video streaming is a modern simulation of TV broadcasting, which although much more cost-effective, does not bring more to the table. While it shows what is happening at a remote location, it leaves out interactivity, the essential ingredient of a physical event. In 2013 we are expecting to see a significant growth in more interactive event webcasting.

On the technology front, we are primarily expecting the further development of faster video codecs as well as more mobile-friendly tools. H.265 is leading the list of codecs vying to become the next standard HD format requiring less bandwidth. Although we are expecting it to be further developed, we don’t believe it would be ready for prime time before 2014 mostly for logistics reasons. Support for mobile devices will be critical in 2013 as more computer users switch to tablets and smart phones. Creating an interactive experience on mobile devices will require more thoughtful design than a transposition of the PC or Mac interface.

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