2013 Online Video Executive Prediction: Verimatrix
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Over-the-top video will “grow up” in 2013. A significant signpost of this maturity is that OTT video services are becoming increasingly similar to traditional pay-TV—Live and on-demand premium content services, delivered with high quality of experience.
In fact, it can be argued that the most successful OTT video deployments today are from cable, telco and satellite operators embracing OTT elements into a holistic multi-network strategy. They have a huge advantage with already having access to premium content, subscriber relationships and ability to scale.
A strong technology case exists for operators to upgrade to a multi-network configuration. For example, we have deployed our multi-network revenue security solution that unifies rights management across native DRM schemes on a wide range of devices, implementing subscriber super-domains.
The consumer demand is clear. They expect to watch their favorite show any time on any device they like. And mounting evidence says they are willing to pay for it. (A recent Nielson report found 51% of tablet owners paid for movies and 41% paid for TV shows in the U.S.)
What will significantly progress in 2013 is the business case for OTT video. Business models are being defined and refined on how to best monetize the multi-screen experience. Content licensing and security requirements will open potentially new models for cloud streaming and early release windows, for example. Fortunately studios are streamlining their business models and usage rules to offer choices of legal TV Everywhere content consumption without confusion.
We look forward to helping our customers navigate these multi-network and multi-screen business issues.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.