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2013 Online Video Executive Prediction: Ustream
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.

In the upcoming year the cost of content production and distribution will continue to trend towards zero. I expect the quality of mobile and professional cameras will improve. Mobile networks fueled by LTE speeds will become more pervasive, robust, and accessible. Advertising as content will become the norm.

Video success isn’t just about storage and consumption. Platforms, like Ustream, will deliver rich, passionate, and emotional experiences providing deeper engagement between broadcasters and viewers. Content creators are entering a renaissance period, platforms who serve them will prosper, and the middlemen in the video ecosystem will increasingly suffer.

Boundaries between phones, tablets, laptops and TVs will continue melting away as seen with hybrids like Microsoft's Surface or the Asus padphone. Smart TVs will join the trend, catching up with tablets in terms of OS and capabilities. Browsers will follow Chrome in adding native support for DASH. DASH will retire the currently adopted adaptive HTTP protocols such as Smooth Streaming, HLS or HTTP Dynamic Streaming. Finally there will be a way to deliver live adaptive video using native HTML5 on all major browsers.

You will see a surge in viewership on platforms like Ustream that, even today, exceed some of the largest cable channels. For instance, more people watched the Mars rover landing live on Ustream than CNN and MSNBC combined. Concurrently, large media companies are realizing that they can loosen up with the content they provide by showcasing more streaming on the various video networks. It will be another high growth year for video.

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