2013 Online Video Executive Prediction: Ustream
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
In the upcoming year the cost of content production and distribution will continue to trend towards zero. I expect the quality of mobile and professional cameras will improve. Mobile networks fueled by LTE speeds will become more pervasive, robust, and accessible. Advertising as content will become the norm.
Video success isn’t just about storage and consumption. Platforms, like Ustream, will deliver rich, passionate, and emotional experiences providing deeper engagement between broadcasters and viewers. Content creators are entering a renaissance period, platforms who serve them will prosper, and the middlemen in the video ecosystem will increasingly suffer.
Boundaries between phones, tablets, laptops and TVs will continue melting away as seen with hybrids like Microsoft's Surface or the Asus padphone. Smart TVs will join the trend, catching up with tablets in terms of OS and capabilities. Browsers will follow Chrome in adding native support for DASH. DASH will retire the currently adopted adaptive HTTP protocols such as Smooth Streaming, HLS or HTTP Dynamic Streaming. Finally there will be a way to deliver live adaptive video using native HTML5 on all major browsers.
You will see a surge in viewership on platforms like Ustream that, even today, exceed some of the largest cable channels. For instance, more people watched the Mars rover landing live on Ustream than CNN and MSNBC combined. Concurrently, large media companies are realizing that they can loosen up with the content they provide by showcasing more streaming on the various video networks. It will be another high growth year for video.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.