Streaming Media

Learn about the latest technologies and business strategies in online video at Streaming Media West!
 

2013 Online Video Executive Prediction: TalkPoint
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Companies Mentioned:
{0}

We all know one of those people. We work with them, we live with them, and sometimes we are them. People who seem to bounce from topic-to-topic with such mental dexterity it reminds one of a skilled gymnast. Those people who pull their smartphone out mid-sentence during a conversation like a gunfighter from the Wild West and mentally “move on.” It’s people who think listening is defined as the waiting period for them to speak again. Sound familiar?

Technology companies are now feeding the ADHD beast! Forget “Second Life!” How about “Second Screen?”

Smartphones and tablets are never far from our reach, filling in the lulls of the day and augmenting our television experience. However, their ability to help us complete tasks and access content more effectively is seeing them increasingly referred to as the primary or “first” screen.

Second-screen or multi-screen strategies will become as important as expanding mobile tactics in your 2013 business plan and will serve as a platform to build customer relationships, share extended content and increase audience engagement. TalkPoint has already recognized the importance of the second-screen, and we’ve updated our webcasting platform with the best in HLS technology to support more mobile devices than ever before. Leading media companies like Comcast, NBCUniversal, HBO and Viacom are also recognizing the value of second-screen viewing by backing Zeebox, the second-screen TV viewing companion app, to deliver enhanced content and synchronized ads with its cable shows on TV.

In 2013, look for more companies to embrace ADHD!

Related Articles
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.