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2013 Online Video Executive Prediction: Sonic Foundry
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
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How important is the knowledge shared in training rooms, classrooms or at events? Your expertise, your knowledge – they are the essence of what makes your company or university a success. Your employees think so, and so do your students.

The meteoric rise of video communication and user-generated content has prompted organizations and universities large and small to evaluate how to harness the power of video to support their missions. But what’s the best way to capture that knowledge before it evaporates into thin air? And, more importantly, once captured, how do you ensure the most relevant content can be easily found in your growing video library?

For more than a decade we’ve championed and perfected wide-scale, automated content capture, efficiently extracting and digitizing the knowledge shared every day, in classrooms or conference rooms. We identified key capabilities that we know are required for widespread adoption of user-generated content creation. Through that process, we eliminated much of the complexity that has kept online video from scaling effectively at an enterprise level.

Because we’ve laid this groundwork, the next year will bring knowledge sharing that happens anywhere, in an automated fashion, regardless of technology infrastructure or users’ technical skills. We will see deeper management and security, while at the same time more flexibility in creation, workflow and consumption. We will help transform the vast libraries of flat video into interactive, indexed rich video though automated metadata creation and advanced search capabilities, thereby making video as useful as text, and just a link away from anyone who needs it.

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