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2013 Online Video Executive Prediction: Panopto
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.

In 2013, centralization of enterprise video assets within “Corporate YouTubes” will hit the tipping point.

In the past few years, the growth of enterprise video content has been rapidly accelerating, fueled by low-cost, HD capture devices including webcams and mobile phones. Yet today, corporate video assets are often scattered across general-purpose storage systems such as SharePoint, Drupal, and file shares where they lack discoverability and standardized encoding for playback on a range of devices.

As video continues to consume an increasing percentage of corporate network storage and bandwidth, IT executives will look to video content management systems (VCMS) to manage the influx. These centralized repositories will provide a user-friendly video portal, not unlike YouTube, but with a full set of admin tools for managing access control, tracking analytics, and integrating with other learningand content management systems.

Successful VCMSs will also offer built-in functionality that today is often provided through separate point solutions. This includes integrated transcoding to process videos for device-independent playback, editing functionality for video post-production, and the ability to live broadcast and record video. In addition, inside-video search will be “must-have” functionality in 2013, as the number of videos stored in a VCMS grows from tens to hundreds to thousands. Inside-video search will address a last-mile problem of online search -- bringing structured information retrieval to unstructured video content. And it will transform the VCMS from the digital equivalent of a tape archive into a living repository of easily accessible corporate knowledge.

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