Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube

CES '16: YouTube's 4 Reasons Why Online Video Will Win the Decade
The leading online video network is investing in new technologies, and knows that the future belongs to mobile viewing and virtual reality.

The only things we do more than watch video are work and sleep. That comes from Robert Kyncl, chief business officer of YouTube, who delivered a keynote address today at CES.

The youngest millennials watch more digital video each day than they do TV, Kyncl said. The average viewer now watches 1 hour 15 minutes of digital video per day, a number that will grow. "I don't think digital video will grow linearly; I think it will grow exponentially."

To explain why YouTube will continue its impressive growth, Kyncl offered four reasons why digital video will win the decade, displacing TV. First, it's inherently mobile. Phones are getting bigger and brighter, and offer better audio. The mobile video experience is thus improving. With online video, there's no more fighting over a TV remote; everyone in the family can watch what they like. Second, digital video is diverse. "YouTube has the biggest library in the world," Kyncl said. It's a democratic platform where anyone can create something everyone can watch. Kyncl took the moment to plug YouTube Red, the company's recently launched subscription service, that offers exclusive content from top YouTube creators. "It is a lot more attainable to be the next PewDiePie than to be the next Tom Cruise."

Kyncl's third reason is that digital video is music. More than half of teens use YouTube as their main method of finding and listening to recording artists, he said. Artists earn revenue from YouTube plays, and the company has to-date paid over $3 billion to the music industry. Fourth, digital video can provide a more immersive experience on mobile devices than it does on computers or TVs. YouTube was an early proponent of 360-degree video, Kyncl said. It teamed up with GoPro to create the Odyssey 360-degree camera, and is putting VR cameras in its studios around the world.

During the keynote, Kyncl was joined by music producer Scooter Braun, GoPro CEO and founder Nick Woodman, and Vrse founder and CEO Chris Milk. Kyncl mentioned as an aside that YouTube will support HDR, but offered no details. A YouTube rep later said the support will come sometime this year, but also offered no details.

Four years ago, Kyncl gave a CES keynote where he offered little but stats on YouTube impressive growth. He did that again today. YouTube's stars get more viewers than any other online video platform, but YouTube's executives have surprisingly little to say.

Robert Kyncl

Related Articles
The internet's leading video destination had no news to break at this year's newfront event, but advertisers were urged to get on board.
VidCon's expanded Industry Track ends its first day with YouTube CEO Susan Wojcicki with a keynote heavy on the platform's success and achievements, as well as a few new features and diamond play button awards for channels with ten million subscribers
Video creators can now stream their mobile gaming sessions on the Android app, using the front-facing camera to capture their reactions.
For $10 per month, online video fans can watch original content from some of YouTube's biggest stars, view ad-free video, and stream music to a new app. Is that enough to entice subscribers to YouTube Red?
A report from Sandvine shows that Netflix alone now makes up a greater share of traffic than all audio and video did five years ago.
YouTube Red subscribers will be able to view original works by PewDiePie and Rooster Teeth starting next week, with more exclusives to come.
During an NAB 2016 keynote address, YouTube broke news that it now supports live streaming of immersive 360-degree video, and viewers will be able to hear which direction sounds are coming from.