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Blast Podcast Unveils the BlastPlayer

Introducing the Convergence of Podcasting with Internet Television in an Ad Supported Environment
Seattle, WA(2/7/2006) -

No more endless embed codes for web sites, vlogs and video podcasts, with the BlastPlayer from MPEG-4 H.264 encoded video and mp3 audio files are presented to audiences in an easy to view solution. For advertisers and publishers, the sleek design and single point of content and ad viewing creates premium advertising real estate on any site or blog.

Additionally, the ability to co-mingle video ad elements within the audio podcast space opens up this space to national ads who were not moving aggressively into the audio ad world. Blast Podcast has dynamic ad serving technologies with ad matching technology and services. Evolving from audio podcast advertising to video podcast advertising solutions -- and, providing local/regional audio and video ad solutions for podcasting was the primary focus of the company in late 2005 and early 2006.

Blast Podcast provided previews of their Blast Player and ad-supported internet and mobile television solutions at NATPE in January -- where the Company is begun to move professional, Branded, content into the video podcast arena which is expanding advertiser interest. A Blast Podcast executive who attended NATPE states, "Broadcast producers and distributors will release episodes on a guaranteed time schedule -- it's their business -- which makes advertisers very comfortable with their media buys. We're looking at original content as well as "concurrent production" content and some re-shaping of Library content moving into this area now. Producers like the notion of setting up and managing their own channel."

Video podcasting reaches the online and mobile audiences where they are without the necessity of site-based viewing. With the BlastPodcast solution, video and audio files are seen and heard: On site, on approved or viral affiliate sites, through iTunes-compliant feed, within the iTunes Store, offloaded to mobile devices such as iPod and PSP, and re-connected viewing on monitors and televisions up to approximately 21". The release of the BlastPlayer positions Blast Podcast right in the middle of the "internet television" universe, but, with a solution that is more flexible than site-based or portal-based technologies. This is the convergence of podcasting with Internet television...with the ability to take the files to mobile devices as well as reconnected viewing.

Blast Podcast
Editorial Contact:
Eric Robinson