HotRoof Upgrades StreamWriter

New StreamWriter™ features deliver advanced scalability and usability for content owners.

Great Barrington, Mass.(11 Oct 2001)

HotRoof Inc., a provider of media customization technologies that enable businesses to increase profitability and efficiency by delivering custom video programming to end-users, today announced a significant upgrade to its StreamWriter? software. New features to the software include cross-platform support, e-gift certificate
functionality and increased archive capabilities.

Built on HotRoof?s patented technology, StreamWriter transforms existing instructional, informational or entertainment content into personalized video programs delivered over the Internet, corporate intranet/extranet, or via VHS tape, DVD or CD-ROM. StreamWriter allows content owners to derive significant ROI from existing video assets by creating new revenue-generating consumer products for distribution online and offline.

For enterprises, StreamWriter provides efficient communication and distribution solutions for video-based corporate communications, training
and distance learning programs customized for each employee.

StreamWriter incorporates a graphical interface to gather specific information about the individual?s needs and interests, making the user the "director" of his or her own StreamWriter movie. Once a user creates a profile based on his/her individual needs and interests, StreamWriter initiates a complex and thorough meta-data search of video clips and returns
a highly personalized, comprehensive and contextualized video program designed specifically for the end-user.

Upgrade features include:

?100% Java ? Offers more flexible deployment of the StreamWriter architecture across multiple platforms, including most standard UNIX and
Linux environments, as well as for the eventual deployment of StreamWriter in appliance-based devices.

?e-Gift Certificate Functionality ? Enables end-users to order an e-Gift certificate through any StreamWriter-based offering. Certificates can be use for one custom video delivered in VHS tape and are valid for one year from the date of purchase.

?Increased Archive Capabilities ? Enables end-users to easily manage their StreamWriter archives based on their own preferences and needs.

?Our customers, most of whom are major media companies and enterprise businesses, seek the most efficient method for turning existing assets into valuable products for their core audiences. The biggest challenge they face is partnering with a provider who can both support their current systems and then scale as their needs change,? said David Crisafi, chief technology
officer of HotRoof. ?By increasing StreamWriter?s functionality, we?re preparing ourselves - and our customers - for significant technology and
business growth.?


About HotRoof Inc.
HotRoof, Inc. provides media customization technologies that enable businesses to increase profitability and efficiency by delivering custom
video programming to end-users. StreamWriter?, HotRoof?s end-to-end media customization software, transforms existing instructional, informational or entertainment content into personalized video programs delivered over the
Internet, corporate intranet/extranet, or via VHS tape, DVD or CD-ROM.

StreamWriter allows content owners to derive significant ROI from existing video assets by creating new revenue-generating consumer products for distribution online and offline. For enterprises, StreamWriter provides efficient communication and distribution solutions for video-based corporate communications, training and distance learning programs. HotRoof, Inc. is a
privately-held company located in Great Barrington, MA. More information can be found at www.hotroof.com.

HotRoof, Inc. is the owner and licensee of its name and logo trademarks and service marks. All other trademarks and trade names are the property of their respective owners.