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Ooyala Releases Real Time Video Analytics

Mountain View, CA(10/6/2009) -

Ooyala Inc., the leading provider of end-to-end video platform applications and services, today announced the release of real-time analytics. This enhancement now renders Ooyala's Analytics Engine, one of the fastest in the industry. The speed improvement will allow Ooyala customers to make more informed decisions faster than ever before.

Users of the comprehensive Ooyala Backlot Video Platform, which includes the Analytics module, already benefit from an industry leading analytics solution. Now, thanks to the newly developed Analytics Engine, data is processed in real-time.

"The need for advanced video analytics has become increasingly important to media companies, marketers and publishers seeking to understand and optimize their video ROI. With real time data visibility within the Ooyala Analytics dashboard, Ooyala customers have an incredibly powerful, responsive tool to help them intelligently launch and fine tune their video strategies in minutes, not days," says Jay Fulcher, CEO of Ooyala.

The new Analytics Engine is designed to process large amounts of video data such as the number of plays, displays, rewinds -- as well as the amount of video watched, video abandonment points etc., much more efficiently. Other improvements include upgraded reliability and scalability enhancements. The optimized system is now available to all Analytics users.

"With Ooyala Analytics, we are learning what our computer training video customers are interested in watching. We're excited about the performance upgrades to this feature and expect it to be a significant workflow improvement tool," says Gary Eimerman, Director of Product Development at Train Signal, Inc.

Customers using Ooyala's Analytics API, which enables developers to create custom visualizations by directly accessing analytical data, will see the most significant speed improvements.

Built and managed in-house, Ooyala's Analytics tools have been widely and extensively used since 2007 by a range of Ooyala customers - from large media outlets to small, video-driven companies. These content publishers are empowered with video-related business intelligence from dozens of easy-to-read, detailed reports as well as direct access to Ooyala's highly regarded customer support services.

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

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Editorial Contact:
Alexa Lee