Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube
Sponsors Industry Announcements provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

vSocial’s Online Social Network Technology Powers ''Makeshifters'' Marketing Campaign For Denon and Boston Acoustics

Interactive Campaign, Debuting Today, Gives Consumers Opportunity to Win Prizes By Sharing Videos Describing Their Home Theater Horror Stories
Tempe, AZ(5/29/2007) -

Video sharing Web sites are the latest online phenomenon. But until recently, no one had created a system for using this burgeoning social networking movement as an effective marketing tool.

Enter technology provider vSocial and two leading home entertainment manufacturers, Denon Electronics and Boston Acoustics, both owned by D&M Holdings, Inc. The three companies came together to create the innovative ?Makeshifters? marketing campaign, debuting today at

?Makeshifters? utilizes vSocial?s advanced vConnect social networking for video platform in an exciting and fun new way, involving consumers in a ?virtual conversation?. The site allows consumers to share humorous videos describing their personal horror stories about their outdated, slapped-together and otherwise barely believable home theater systems.

In addition to being able to submit their videos at the ?Makeshifters? Web site, with links to both Denon and Boston Acoustics Web sites, visitors can tag, rate and review video postings by others. They also can virally spread the videos, link to them from other sites, and even embed their favorite videos into emails or personal blogs. Consumers whose video submissions are rated the highest will be rewarded with prizes including both Denon and Boston Acoustics premium home entertainment products.

vSocial worked with San-Francisco-based interactive agency The Loomis Group to create the ?Makeshifters? marketing campaign, including creation of the Web site.

?Marketers are realizing that cultivating online conversations with consumers is the key to connecting with their target audience and building a branded relationship,? said Mark Sigal, CEO of vSocial. ?This campaign is a perfect example of how companies can use online video and social networking capabilities to not only build buzz and excitement for their brand, but also to drive Web site traffic and ultimately to educate new groups of consumers about a particular product or service.?

vSocial?s unique vConnect technology makes the Denon and Boston Acoustics promotion possible. The platform is a complete Web-based offering that includes uploading, encoding, hosting, publishing, branding tools, user/usage tracking and even in-video advertising. It includes video channel, micro-site and community building tools, proven scalability for enterprise environments, and can be completely private labeled for large-scale deployments. With vConnect, licensees can set-up, customize and launch their own online video community in as little as an hour.

?As manufacturers of premium home entertainment solutions, both Denon and Boston Acoustics are committed to offering our customers a wide range of advanced products at all price levels in order to help them create the home theater system that?s prefect for them,? noted Mike Angiletta, VP, Strategic Marketing, D&M Holdings, North America. ?With this innovative online campaign, we?re not only letting consumers express themselves and have fun by sharing their funniest and most nightmarish stories about home theater building, but also providing the opportunity for people to learn more about how home entertainment products can fit into their lives and enhance their enjoyment of movies, music and television.?

The campaign also includes the participation of major retailers including consumer electronics giant Circuit City and leading furniture chain LAZYBOY. vSocial and The Loomis Group has worked closely with Denon and Boston Acoustics to develop the messaging, content seeding, branding and usability experience that power the campaign?s web site.

About vSocial
Founded by a team of experienced entrepreneurs that have collectively built 11 different companies, vSocial is a pioneer in the online video space, having launched the initial version of its service way back in 2002. vConnect is a social networking for video platform that enables content owners, portal operators and online marketing organizations to custom brand, target, virally distribute and monetize their message via video. Customers can see-touch-feel the vConnect solution by visiting the company?s popular showcase site,, which generates 200,000 unique daily visitors and serves up over 1.5M videos a day. vSocial is headquartered in Arizona, with offices in San Francisco. For more information, visit .