At IBC 2012,Tvinci, the Pay-OTT platform provider, will demonstrate what the company calls their ‘OTT 2.0’ platform and discuss the market drivers behind it. At its new stand (3.C46), Tvinci will showcase the new features developed for creating an advanced social and personal TV experience, where viewers watch, rate, recommend and intuitively share content with friends, on any device.
At the heart of OTT 2.0 is the fact that content consumption is a personal experience. "Each member of a household has their own content preferences, social network and mobile devices, and now they'll have their own TV," said Ofer Shayo, CEO, Tvinci. "We designed a platform that fits the individual nature of household members and creates a tailor made watching experience for each of them. This approach facilitates the key elements which come together in the form of OTT 2.0: the online delivery of TV, facilitating end user participation and providing personalized recommendations integrated with the end users' social networks, across the entire range of connected devices. At IBC, we’ll demonstrate improved architecture created for easier interaction, alongside new SDKs for multiple mobile applications, enhanced device management tools for users to effectively manage the applications, and multi-DRM support in order to protect the content on any device."
IBC will therefore also be the premiere of Tvinci's Mobile 2.0 app for tablets and smartphones, enabling the usage of two devices in "companion mode'. In this mode end users can use their mobile device for browsing and selecting a TV show through a social EPG that shows what their friends are watching, and then swipe it to preview on a TV set (powered by a STB or SmartTV). The companion device can also become a remote control so that users can browse for the next show and socialize while they watch uninterrupted.
Tvinci provides a native OTT solution designed to suit the value chain, rather than a legacy system adapted to OTT, and as such, it is fundamentally designed to answer the challenges faced by both operators branching-out of traditional TV, as well as newcomers to the OTT industry. The Tvinci solution is capable of handling everything from the multiplicity of standards, DRM providers, devices, required integrations and cross-device user scenarios.
"We have long been saying that OTT represents the future for pay-TV, offering the flexibility that consumers are looking for in terms of content consumption," added Ofer Shayo. "Operators, service providers and content owners now understand the benefits of adding IP-based services to their offering, but in order to truly make it a success, they must ensure it meets the emerging needs of their consumers from day one, both in terms of the growing number of devices they use and their constant connection to their social world."