RAMP, the industry's leading Content Optimization platform for major online media publishers, announced today the release of its Social Publishing Framework "RAMP SPF" enabling major publishers to harness the increasing influence of social media to drive higher page views and monetization of content through recommendations and discovery on popular social networks such as Facebook.
"Creating community around content has become absolutely critical," said Jessica Schell, SVP Strategy for NBC Universal. "RAMP now offers a simple tool that will enable our properties to further leverage the Facebook audience to drive engagement and to build online audience."
Internet research company Hitwise recently reported that for the first time Facebook has more total visits than Google. Correspondingly, many large publishers and broadcasters are witnessing more site referrals from Facebook and the effects of social networking than organic search engine traffic from Google and other search engines. With this phenomenon gaining strength, major publishers need to augment traditional SEO and search based publishing with new capabilities that are based on social media features and user behavior on social networks.
"The importance of social networks and social media sites to major content publishing has just reached the tipping point, and RAMP SPF is the most suitable solution for harnessing the power of these platforms for major publishers' audience development and content monetization objectives," said Tom Wilde, CEO of RAMP. "RAMP Content Optimization platform is the most comprehensive and flexible solution for dynamic web publishing, and adding RAMP SPF to this platform demonstrates how we empower major content publishers stay on top of the fast evolving landscape of web publishing."
With Facebook being the first supported social networking platform, RAMP SPF provides turnkey integration of the full suite of Facebook's publisher API's, and enables the Web's top publishers to tap into Facebook's 350MM global user base. RAMP SPF provides the following key capabilities to major online publishers for social media enablement:
- Full integration of Facebook content sharing across RAMP's award-winning integrated topic page publishing solution, RAMP:discover ;
- Integrated Facebook commenting to leverage Facebook's 350MM global user base and drive increased site activity at minimal cost;
- Integrated, bi-directional content sharing between a publishers user base and the Facebook user base to maximize social content referrals;
- A full suite of RAMP social widgets that can be deployed across a publisher's entire site to display Facebook user activity for the publisher's content on a real time continuous basis;
- RAMP SPF analytics to assist publishers in analyzing social discovery to direct editorial and publishing efforts.
RAMP SPF is currently in beta with select customers. RAMP will be demonstrating the application at its suite at the Encore Las Vegas in conjunction with the NAB Show, April 12-15, 2010. Demonstrations can be arranged by contacting RAMP at NAB2010@ramp.com. For additional demonstrations and inquiries please contact info@RAMP.com, or visit www.RAMP.com.
RAMP is an advanced Content Optimization SaaS platform providing publishers' workflow, discovery and engagement solutions to drive monetization of online content to users' search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers' content becomes positioned for discovery and precise targeting, both on search engines and within publishers' own websites. RAMP maximizes the value of publishers' content while reducing costs.
Leading publishers using RAMP include NBCU, FOXNews, DowJones, Meredith, Comcast, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.