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May 10, 2017

Featured Articles
NAB 17 Codec Roundup
Netflix shared its encoding secrets, while Beamr, Capella, Haivision, Harmonic, Hybrid, and V-Nova showed off advances in HEVC, HDR, cloud encoding, and more
Amazon, Netflix, and More Go Global With the Cloud
At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
VP9 Pricing: When Does Adding VP9 Lead to Bandwidth Cost Savings?
A conference question asks when it makes economic sense for a video provider to add a VP9 transcode? We scoped out the variables and did the math.
Online Video News
In NewFront Presentation, BBC Introduces Itself to Ad Community
The BBC held its first newfront presentation today, choosing to explain its reach and reputation to the ad community—and why that matters for U.S. companies.
68% Say Social Networks Most Important for Video Advertising
According to a survey from Trusted Media Brands, social networks rule for ROI and engagement, but fail to provide strong measurement and reporting.
Vice Serves Up Brand Safety and Boxing at NewFront Presentation
In today's advertising climate, even Vice needs to assure advertisers their messages will find a brand-safe home on its platform.
Short Cuts
Video: How to Leverage Data to Monetize OTT Content
Machinima's Jarred Reeves discusses how to meet the challenges content providers face in accruing and using targeted analytics to monetize their OTT initiatives.
Video: What's the Best Codec for 4K Compression and Delivery?
Twitch's Tarek Amara discusses the pros and cons of different codecs for video compression and delivery for live streaming and VOD.
Industry News
castLabs technologies enable Molotov to secure live and video-on-demand content across multiple screens.
Company Opens Global 24/7 Support Center and Launches Task Force for Continuous Improvement in Sales and Service
Premium Video Content Available Starting May 4
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