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February 01, 2017

Featured Articles
What's Your Video Data Roadmap?
Effectively using the data from each part of the technology stack means better business decisions and happier customers. Here's a quick overview of the data roadmap to guide publishers to making the right decisions.
Telstra OTT Report Explores OTT Monetization Models
Report examines AVOD, SVOD, and TVOD sentiments across the globe, and finds SVOD leading the way in most markets
How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI
An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Online Video News
Video Production, Monetization Are Publishers' Biggest Challenges
In 2017, publishers need a lot of fresh video content to attract viewers and advertisers, but that means hiring more producers, editors, and salespeople.
Streaming the Super Bowl Will Be a Letdown for Many, Says Cedexis
While one company says 16 percent of the audience will stream the big game, Cedexis says those viewers will get a sub-par experience compared to broadcast.
Facebook Tweaks News Feed to Emphasize Longer Videos, Mid-Rolls
It will now consider completion percentage when ranking videos, and put more weight behind long-form videos than shorter ones.
Short Cuts
Video: Is HLS or DASH the Next Video Delivery Standard?
Viacom's Jeff Tapper, Comcast's Rustam Khashimkhodjaev, Akamai's Will Law, and Microsoft's Araj Sodogar discuss the pros and cons of HLS as the next industry-standard video-delivery protocol in this clip from Streaming Media West 2016.
Video: Technical Challenges of Effective VR 360 Delivery
Richard Lucquet of Verizon discusses the ongoing impediments to processing and delivering a truly immersive 360 VR experience using existing technologies.
Industry News
Automated Workflow Tool Streamlines Content Optimization and Distribution, Enabling Media Owners to Deliver Content to OTT Platforms Around the World in Hours Rather than Weeks
74% of Adult Broadband Users Can Now Access Broadband Video and Pay-TV Services on a Home Television
Kik opens two product and engineering centers outside of Waterloo headquarters in Tel Aviv and Toronto
Network Investment in 346 Central Offices Addresses Customer Needs for Flexible, Diverse Access
 
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