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September 12, 2016

Featured Articles
The Secret Sauce Behind Building an Elastic API
If you're using or currently plan on using a CDN provider with a web service API, here's a look at how to achieve flexibility
Netflix Finds x265 20% More Efficient than VP9
Netflix compared 5,000 clips from 500 titles in its library using the x264, x265, and libvpx codecs. x265's implementation of HEVC was the clear winner on quality and efficiency, but whether that matters in light of compatibility and licensing issues isn't so obvious.
Online Video News
IBC '16: Sony Stresses Open IP Systems
The firm also trials cloud switching with Swisscom and IP production with Euromedia
Harmonic Claims 50% OTT Performance Improvements with EyeQ
Unveiled at IBC 2016, EyeQ is the product of eight years' research and several filed patents, and will be released in the fourth quarter.
LiveU Launches New Portable HEVC Video Transmitter
The new LU600 will offer HEVC encoding at up to 20Mbps, file transfer at 80Mbps, and a latency of 0.5 seconds. Units will ship after IBC with H.264 cards, which the company will upgrade to H.265 when available.
Short Cuts
Video: Why Streaming Video Metrics Matter
Real Story Group's Theresa Regli explains you can leverage targeted metrics and media asset management to improve your streaming ROI.
Video: How Branding Strategy Informs Content
Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Industry News
Enables broadcasters to acquire and produce live video from smartphones, pro cameras and encoders
BuyDRM provides a comprehensive turnkey security platform for OTT studio content that saves time and money and simplifies implementations.
Streambox Inc.®, an industry leading pioneer delivering unique video streaming solutions announced today 360 video stitching in Streambox Cloud, enabling all Streambox encoders to support streaming live 360 videos and allow for easy mobile 360 streaming.
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