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May 18, 2016

Featured Articles
SME 2016: Authenticity Is Crucial for Branded Online Video
Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
SME 2016: OTT Discoverability is Still a Challenge
As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
SME 2016: VR Video Is Cumbersome, But Still in its Infancy
The cameras have poor controls, the headsets are bulky, and the results sometimes make people sick. Still, don't write off virtual reality just yet.
Online Video News
AT&T Acquiring Quickplay to Support Upcoming Video Services
Quickplay will power three AT&T streaming video services—DirecTV Now, DirecTV Mobile, and DirecTV Preview—that are planned for later in 2016.
Playboy Launches Brand Studio; Mashable Looks for Viral Hits
As the 2016 newfront season drew to a close, two newfront newcomers enticed advertisers with upcoming projects and brand support.
Periscope Introduces Changes to Fight Off Facebook Live Video
Automatic video deletions will soon be a thing of the past, and DJI drone owners will be able to stream live from their flights.
Industry News
Qumu cited for its UC gateway capabilities and “creating a true hybrid offering."
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