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May 16, 2016

Featured Articles
The Cost of the Cloud for Video Encoding: Crunching the Numbers
Cloud encoding companies offer software-as-a-service and platform-as-a-service options. Here's how to decide when to go with the cloud, and which option is right for your needs.
SME 2016: Authenticity Is Crucial for Branded Online Video
Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
SME 2016: OTT Discoverability is Still a Challenge
As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
SME 2016: VR Video Is Cumbersome, But Still in its Infancy
The cameras have poor controls, the headsets are bulky, and the results sometimes make people sick. Still, don't write off virtual reality just yet.
SME 2016: Is Facebook Winning the Live Streaming Game?
Facebook Live is relatively new, but panelists at Streaming Media East agreed that it's emerging as the leader in the live social streaming space.
SME 2016: The Great Unbundling and Mass Rebundling
Will a la carte OTT services grab cord-cutters' money, or will skinny bundles win the day? Epic, Fubo.tv, and Univision chime in, and all they can agree on is that choice is key.
SME 2016: Take Your Live Streaming to Where Your Customers Are
NBC TODAY Show's Mario Armstrong talks Facebook Live, Periscope, YouTube Live and a new entrant to the market, Busker, which lets streamers monetize their content
Online Video News
Playboy Launches Brand Studio; Mashable Looks for Viral Hits
As the 2016 newfront season drew to a close, two newfront newcomers enticed advertisers with upcoming projects and brand support.
Periscope Introduces Changes to Fight Off Facebook Live Video
Automatic video deletions will soon be a thing of the past, and DJI drone owners will be able to stream live from their flights.
Vice Continues Online and TV Expansion, Plans Additional Channels
The youth network now has 4 cable channels in North America and Europe, and plans to launch 20 more by the end of the year.
Industry News
Official NFL channel on YouTube will contain additional NFL content including three of the greatest games in the history of each of the league’s 32 clubs
Alliance Welcomes New Members at Quarterly Meeting in New York City
Apple TV, Kik Provide New Touchpoints for Gen Z; Brightline, ZEFR Enable AwesomenessTV to Super Serve Brands
Here TV’s Award-Winning LGBT Films, Original Series, Documentaries and Specials Can Now Be Streamed by Amazon Prime Members
Netflix crackdown leaves VPN users forced to decide between watching their favourite shows and protecting their privacy in a post-Snowden world
 
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