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June 29, 2015

Featured Articles
Branded Content and Programmatic Are the Future of Online Ads
Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.
Programmatic Ads Command a Premium Price, Prized Over Linear TV
Thanks to its advanced demographic targeting and scarcity, programmatic advertising on premium video is attracting buyers.
HOW TO: Developing Universal Windows Applications for Xbox and Beyond
This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.
Online Video News
Verizon Taps Scripps Networks for Mobile Video TV Content
Over 45 lifestyle series will be available for mobile viewing by Verizon customers by the end of this year.
Why Netflix Is Winning—and How Hulu and Amazon Prime Can Catch Up
When viewers think of Hulu they think of TV shows, but at least they know about it. They don't think about Amazon Prime at all.
Hulu Offers Showtime to Subscribers, at a $2/Month Discount
The SVOD service will subsidize the cost of Showtime subscriptions in the hopes of building its member base and challenging Netflix.
Industry News
The next generation TwitCastingLive app changes the live streaming experience for broadcasters and viewers. For the first time in mobile live streaming, broadcasters can tilt or turn their phones, and have zero impact on their viewers - our dynamic rotat
Market Leaders Run Mission-Critical Applications with Hundreds of Millions of End Users on Scality; Company Launches First Self-Service Trial for Massive-Scale Software-Based Storage
TV Everywhere leader enhances distribution of live programming to create VOD assets in near real-time
IRIS.TV Raises $5.3 Million for product development, international growth, and customer support.
Online publishers declare 15-20% increase in page views with Pulpix
Combines YuMe’s Expertise in Reaching Multi-Screen Audiences and Proactive Brand Safety with Programmatic Efficiencies for Agencies, Brands and Publishers
Nowlive Video Platform and Apps Launch Today, Empowering Viewers to Control Their Live Stream and Social Experience, Beginning with the Magic Mike XXL Red Carpet Premiere
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