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November 20, 2013

Featured Articles
ComScore to Improve Video Metrix with Mobile, Connected Devices
There's currently no online video measurement that includes smartphone, tablet, console, STB, and connected TV views, but that will soon change.
Adapt or Die, Says Adap.tv in Streaming Media West Keynote
The digital revolution and programmatic have already transformed several industries. Now, it's television's turn.
Online Video Captioning Is Critical, Offers Multiple Benefits
Reaching the hearing impaired is only the beginning: A Streaming Media West panel showed that online video captions deliver a variety of tangible benefits. Captions cost, but they also pay.
Should TV Embrace YouTube? USA Network Says Yes With Caveats
YouTube is a giant player, but it takes a giant chunk of advertising revenues. While it's a part of USA's online strategy, Streaming Media West 2013 attendees learned, its role is limited.
Online Video News
Flipped Classroom Model Taking Off, Thanks to Online Video
A new report from Sonic Foundry and the Center for Digital Education shows instructor and student benefits from a video-driven flipped classroom approach to learning
TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting
Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Industry News
SeaWell’s Spectrum Session Delivery Controller delivering leading-edge live and on-demand local video content to Nemont.TV subscribers
New consumer research from Futuresource Consulting has been captured in an infographic that provides information on how people consume entertainment content.
 
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