Streaming Media

Are you receiving the most up-to-date streaming news? Subscribe to one or more of our newsletters to make sure you are!
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube

Streaming Media 100: The One Hundred Companies that Matter Most in Online Video
It's the first annual Streaming Media 100, Streaming Media magazine's editors' picks for the 100 companies that have the greatest impact on the streaming media industry.

When we set out to select the inaugural Streaming Media 100, our goal was simple: create a list of the most important companies in online video. Actually creating that list was, of course, anything but simple.

We began with a list of nearly 200 companies, from all points in the online video ecosystem — from the record button on a video camera to the play button on the viewing device, and everything in between. Still, as you might expect from a publication that is at least in part a trade magazine, the list is heaviest on companies in the middle of that continuum and lightest on the companies on either end.

We considered developing a list of empirically verifiable criteria against which to evaluate each company, but then we realized that was a fool’s errand. While it might ensure against criticism, it wouldn’t in and of itself give the list any more value than what we ended up doing, which was to ask 10 industry experts — all regular contributors to Streaming Media — to provide us with a list of nominees to which we would all assign a value of 0 to 5; 0 being “doesn’t belong on the list at all” and 5 being “the list would be suspect without it.” Then we averaged all the judges’ scores for our final ranking. (In case you’re wondering, only one company — YouTube — scored a perfect 5.)

We wanted to create a list that would be both representative and thought-provoking, which means that hopefully you’ll respond to entries with “huh?” at least as often as you respond with "duh.” That doesn’t mean we included all the left-field suggestions from our judges. For instance,’s successful video offering—the pricey, some even say elitist, conference puts videos of every one of its inspiring talks online, for free — could teach a few of the larger social video sharing sites a few things about how to lay out content, says Streaming Media contributing editor Jose Castillo. In the end, though, TED didn’t make the cut, simply because its impact on online video hasn’t been felt as deeply as perhaps it should have been.

Does that mean we only included companies that have had an undeniable impact on the industry? Not necessarily. At least one small company made the final cut simply because it has not only survived but thrived for 13 years, through not one but two tech bubbles, growing slowly but surely, not via venture capital but internal reinvestment, based not in Silicon Valley, New York, or Hollywood but in Detroit. PowerStream may not have the most customers, and it didn’t invent any groundbreaking technology, but it deserves recognition nonetheless.

So if any of the companies in the first annual Streaming Media 100 have you scratching your head, take the time to do a little research and find out what they’re all about. You just might be surprised.

Click Here for the List of the Top 100 Streaming Media Companies.

You can see many of these companies and their products and services in person at Streaming Media Europe in London next week, Streaming Media West in Los Angeles next month, and at Streaming Media East in New York in May.


Troy Dreier, Senior Associate Editor, Streaming Media and

Tony Klejna, President, High Park Media*

Jan Ozer, Principal, Doceo Publishing*

Dan Rayburn, Senior Vice President, Streaming Media

Paul Riismandel, Director of Curriculum Support, Northwestern University

Dom Robinson, Principal D2 Consulting*

Eric Schumacher-Rasmussen, Editor, Streaming Media and

Tim Siglin, Chairman, Braintrust Digital*

Sjoerd Vogt, Director U.K. and Europe Sales, Streaming Media

Joel Unickow, Publisher, Streaming Media and

*Contributing Editor to Streaming Media magazine  

Related Articles
Discover our inaugural list of the 100 companies doing the most interesting and innovative work in streaming video. Did your favorites make the list?
Old vets join new kids on the block in our list of the 100 most important companies in online video.
Discover our 2012 list of the 100 companies doing the most interesting and innovative work in streaming video. Did your favorites make the list?
Presenting our annual list of the companies that matter most in online video. In the fiercely competitive streaming media space, these companies are doing jaw-dropping work today and leading us into tomorrow.
The wait is over: Here's our annual list of the biggest players in the online video industry. Not only are all 100 doing fantastic work today, but they're also blazing a trail by showing us what's possible for tomorrow.
Read our 2014 list of the 100 companies doing the most interesting and innovative work in streaming video. Now in its fourth year, the list has become a benchmark for the industry.
The list the online video industry waits for is here: It's Streaming Media's annual list of the biggest players around. These are the 100 companies charting the future during a time of transaction.
Discover our 2015 list of the 100 companies doing the most interesting and innovative work in streaming video. Now in its fifth year, the list shows a new maturity, a sign of an industry coming into its own.