More than 60% of U.S. households subscribe to at least one SVOD service, according to Parks & Associates; Deloitte says that the average subscriber pays for three services. As the total cost of those services approaches the cost of a cable TV bundle, might we see a reduction in subscriptions? Should we expect more bundling of SVOD services, with or without cable subscriptions? How can SVOD services prevent customer churn? Join our panel of industry experts as they discuss the implications of an increasingly crowded market.

Of all the blockbuster SVOD services coming soon, HBO Max is perhaps the most hotly anticipated, bundling the entire HBO service with new HBO Max Originals and a deep library of fan favorites from throughout WarnerMedia’s 100-year content collection. Jason Press is in charge of building the platform, and his team will use technologies such as machine learcning/artificial intelligence, high efficiency video encoding, and UHD/4K to make it happen. Join this fireside chat for a glimpse inside HBO Max before it launches.

The velocity of technological change and audience expectations aren’t slowing down, and launching an OTT service isn't a simple undertaking. Join this strategic session on building a future-proofed media app strategy to launch and connect with your most valuable audiences while maximizing your current and future tech investments. Jim Bennette shares the key steps from the important but often overlooked step of defining your goals, then examines the process from devising a holistic app strategy to successfully connecting with your most valuable viewers.

LinkedIn Live has quickly become one of the most valuable streaming platforms, reaching more than 600 million professionals worldwide. In this discussion you will not only learn about the value and engagement that LinkedIn Live is driving for key publishers, companies, and influencers, but also how you can become a part of the LinkedIn Live beta program as well. Join LinkedIn’s Streaming Producer, Chris Packard, on a journey into the world’s largest professional streaming network. 

Content delivery networks (CDNs) deliver vast quantities of data to an ever-growing, media-hungry audience. The sheer scale of operations and consumer adoption of these services is daunting. Forgotten when they work, yet in the spotlight if they fail, the CDNs have a thankless but critical role in our industry. In this session, Dom Robinson, chair of Content Delivery Summit and 25-year veteran in the CDN space, talks to executives from the leading CDNs about the state of the sector, the challenges being faced, new technology strategies, and which services are rising and falling in demand. If a CDN is a part of your ecosystem, then this broad discussion should touch on a variety of high-level topics that directly affect your business.

From delivery to improving end-user experiences, this covers how enterprises can support internal video activities at scale without harming the network. Focus is then placed on developing a secure-rich process for accessing and hosting video assets to be accessed by employees and stakeholders. This also includes covering value adds for end users, including using artificial intelligence to make content more accessible and discoverable through automated processes.

What delights viewers and keeps them engaged when it comes to the video user experience (UX)? This panel discusses the trends media companies are following when it comes to creating a oneclick environment, moving customers through a registration or transaction process, or simply structuring navigation so content can be more easily found. Are text-based navigation systems a bad idea? What about removing the program guide? If customers churn early and often when they’re not happy, what will keep viewers happy?

Study after study shows increased viewing for all OTT services on the TV screen, and not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.

Do vendor machine learning models not get the gist of your video? If so, it’s time to create a custom model. Don’t worry if you’re not a data scientist. These days, there is a growing number of solutions available for everyone. During this session, we take a look at some of these solutions, talk through what it takes to use them, and discuss some tips and tricks to keep in mind as you do. By the end of this session, you should feel empowered to start tinkering even without contemplating a data science degree.

Consumers were supposed to pioneer “extended reality” (XR), the umbrella term for virtual reality (VR) and augmented reality (AR). Instead, things took an unexpected turn: Corporations and universities are leading the way for training, learning, and conferencing use cases. These experiences entail streaming a wide range of large media assets including video, images, audio, and 3D objects. This session features a discussion with one of the leading XR labs in the United States.