Business and Technology Track

Attention CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media West. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving. The Business/Strategy Track will shed light on the future of the online video marketplace, discussing ways broadcasters, cable & satellite operators, MVPDs, and content rights holders can unlock the value of OTT and TV Everywhere. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits. A sea change is coming to entertainment and sports; this track is for executives who want to ride the wave.

 

Tuesday, Nov 19

Track B: Business & Strategy Track

 

B101. Subscription Fatigue: Too Much of a Good Thing?

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

More than 60% of U.S. households subscribe to at least one SVOD service, according to Parks & Associates; Deloitte says that the average subscriber pays for three services. As the total cost of those services approaches the cost of a cable TV bundle, might we see a reduction in subscriptions? Should we expect more bundling of SVOD services, with or without cable subscriptions? How can SVOD services prevent customer churn? Join our panel of industry experts as they discuss the implications of an increasingly crowded market.

Moderator:

, Chief Executive, Global Market Technologist, Analyst/Advisor, PADEM Media Group


Speakers:

, VP, Content Partnerships & Programming, Xumo

, Chief Business Officer, Fandango

, CEO, Cinedigm

, President, ShortsTV Americas

, Content Acquisition and Business Development, Sinclair Broadcast Group

 

B102. Building Services Viewers Want

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Fireside Chat: HBO Max and the Future of SVOD
11:30 a.m. - 12:15 p.m.

Of all the blockbuster SVOD services coming soon, HBO Max is perhaps the most hotly anticipated, bundling the entire HBO service with new HBO Max Originals and a deep library of fan favorites from throughout WarnerMedia’s 100-year content collection. Jason Press is in charge of building the platform, and his team will use technologies such as machine learcning/artificial intelligence, high efficiency video encoding, and UHD/4K to make it happen. Join this fireside chat for a glimpse inside HBO Max before it launches.

Speakers:

, Executive Director, Streaming Video Alliance, USA

, Executive Vice President, Direct-to-Consumer Technology & Program Management, WarnerMedia

5 Steps to Media App Success in the Emerging Connection Economy
12:15 p.m. - 12:30 p.m.

The velocity of technological change and audience expectations aren’t slowing down, and launching an OTT service isn't a simple undertaking. Join this strategic session on building a future-proofed media app strategy to launch and connect with your most valuable audiences while maximizing your current and future tech investments. Jim Bennette shares the key steps from the important but often overlooked step of defining your goals, then examines the process from devising a holistic app strategy to successfully connecting with your most valuable viewers.

Speaker:

, VP Sales, US, Applicaster

 

B103. LinkedIn Live: A Producer’s Journey

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

LinkedIn Live has quickly become one of the most valuable streaming platforms, reaching more than 600 million professionals worldwide. In this discussion you will not only learn about the value and engagement that LinkedIn Live is driving for key publishers, companies, and influencers, but also how you can become a part of the LinkedIn Live beta program as well. Join LinkedIn’s Streaming Producer, Chris Packard, on a journey into the world’s largest professional streaming network. 

Speaker:

, Streaming Producer, LinkedIn Media Productions

 

B104. Fireside Chat: The State of the CDN Market

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Content delivery networks (CDNs) deliver vast quantities of data to an ever-growing, media-hungry audience. The sheer scale of operations and consumer adoption of these services is daunting. Forgotten when they work, yet in the spotlight if they fail, the CDNs have a thankless but critical role in our industry. In this session, Dom Robinson, chair of Content Delivery Summit and 25-year veteran in the CDN space, talks to executives from the leading CDNs about the state of the sector, the challenges being faced, new technology strategies, and which services are rising and falling in demand. If a CDN is a part of your ecosystem, then this broad discussion should touch on a variety of high-level topics that directly affect your business.

Moderator:

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK


Speakers:

, Principal Architect, Akamai Technologies

, Senior Director of Content Delivery and Edge Compute, Limelight Networks

, CEO, Tulix

, Executive Director, Business Development & Strategy, Comcast Technology Solutions

 

B105. Optimizing Corporate Communications

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

From delivery to improving end-user experiences, this covers how enterprises can support internal video activities at scale without harming the network. Focus is then placed on developing a secure-rich process for accessing and hosting video assets to be accessed by employees and stakeholders. This also includes covering value adds for end users, including using artificial intelligence to make content more accessible and discoverable through automated processes.

Moderator:

, WW Channels & Alliances, Watson Media & Weather, IBM


Speakers:

, Founder, Roogle Marketing

, VP of Encoding & Digital Strategy, BC Live

, Global Director of Sales Engineering, Intrado Digital Media

, Founder & Managing Director, Howard & Associates

 

Wednesday, Nov 20

Track B: Business & Strategy Track

 

B201. UX: Keep Viewers Happy

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

What delights viewers and keeps them engaged when it comes to the video user experience (UX)? This panel discusses the trends media companies are following when it comes to creating a oneclick environment, moving customers through a registration or transaction process, or simply structuring navigation so content can be more easily found. Are text-based navigation systems a bad idea? What about removing the program guide? If customers churn early and often when they’re not happy, what will keep viewers happy?

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Vice President Business Development, TiVo

, Chief of Staff, Newsy

, Director, Software Engineering, FandangoNOW

, Head of User Experience, UI Centric

 

B202. Connecting the Dots for Connected TV Advertising

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

Study after study shows increased viewing for all OTT services on the TV screen, and not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.

Moderator:

, Sr. Research Analyst, Media & Communications, S&P Global Market Intelligence


Speakers:

, SVP, Advanced Solutions Group, SpotX

, Chief Strategy & Business Officer, VideoAmp

, Chief Technology Officer, Ampersand

, Head of Advertising, Philo

, Senior Vice President of Operations, Co-Founder, Wurl

, General Manager, Activation Solutions, Comscore

 

B203. Video Machine Learning Demystified

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Do vendor machine learning models not get the gist of your video? If so, it’s time to create a custom model. Don’t worry if you’re not a data scientist. These days, there is a growing number of solutions available for everyone. During this session, we take a look at some of these solutions, talk through what it takes to use them, and discuss some tips and tricks to keep in mind as you do. By the end of this session, you should feel empowered to start tinkering even without contemplating a data science degree.

Speaker:

, CTO, RealEyes Media

 

B204. Mixed Realities: VR, AR, & XR

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

Consumers were supposed to pioneer “extended reality” (XR), the umbrella term for virtual reality (VR) and augmented reality (AR). Instead, things took an unexpected turn: Corporations and universities are leading the way for training, learning, and conferencing use cases. These experiences entail streaming a wide range of large media assets including video, images, audio, and 3D objects. This session features a discussion with one of the leading XR labs in the United States.

Speakers:

, XR Evangelist, Kaltura

, Documentary Filmmaker & Director of XRLabS, Houston Community College

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media West. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

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Technical and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

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Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

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Live Streaming Summit Logo

Live Streaming Summit focuses exclusively on the challenges and opportunities inherent in delivering large-scale live events and live linear channels to multiple screens. Sessions will address every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.

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OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.

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Video Engineering Summit

If you're looking for deep dives into HEVC, VP9, AV1, DASH, CMAF, WebRTC, video optimization, or perceptual quality, you’ve come to the right place. Our expert speakers will help you take your video to the next level.

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Esports Sports Streaming Summit

Nowhere is streaming having a bigger impact than on live sports. It's not just how we watch, it's what we watch. This is the place to be for a closer look at the incredibly addicting, highly charged, constantly evolving world of esports and sports streaming. We'll bring you into the conversations happening right now, so you can profit from the changes.

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Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media West 2019 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

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