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Streaming latency can make or break real-time user experiences, particularly when betting, live commerce, iGaming, and other live interactions come into play. This panel of live-streaming engineers and operations experts takes a deep dive into minimizing glass-to-glass latency by comparing established and emerging transport protocols alongside codec-level tuning and low-latency encoding profiles. Attendees gain concrete strategies for achieving reliable and resilient sub-second live streaming at scale.

With the ever-increasing emphasis on contextual relevance in advertising to match ads to context and target audience with pinpoint accuracy, AI models are stepping in, leveraging real-time content and sentiment analysis and LLMs to extract scene-level contextual signals that power precise, privacy-compliant ad-targeting across CTV inventory at scale. This panel of ad tech and ad strategy experts provides a snapshot of the current and evolving state of contextual ad-targeting, one of the fastest-moving targets in the streaming and CTV industry.

Succeeding with large-scale live streaming starts long before showtime, with a host of architecture decisions and investments. This session explores the strategic challenges of building resilient streaming infrastructure that scales and engineering dynamic, stress-tested live pipelines, from ingest to edge delivery.

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Today's streaming players deliver powerful, personalized, engaging experiences with dynamic, data-driven interfaces, and this panel of UX innovators explores how teams are pushing the boundaries with adaptive UI overlays, real-time interactivity, and synchronized second-screen companion apps. From customization- and monetization-enabling manifest manipulation to interactive features like live polling, shoppable video, and cross-screen continuity, this session unpacks the tech and UX strategies redefining how demanding audiences experience and engage with streaming and VOD content.

Delivering streams to viewers at global scale demands more than just throwing content at a CDN. This panel of content delivery specialists reveals how leading platforms leverage edge delivery to slash rebuffering rates and startup times across every region, including last-mile optimization in latency-challenged markets. Key topics include localizing streams across geographies, navigating licensing restrictions, and building resilient, multi-region pipelines.

From measuring and improving rebuffering, startup time, and bitrate quality and tying QoE metrics directly to retention, this panel focuses on quantifiable streaming metrics that matter, as well as harder-to-measure viewer satisfaction signals that define true QoE. Come for the real-world war stories from high-stakes live events, where every hiccup costs viewers and revenue, and stay for the real-time QoS/QoE Q&A with live streaming’s best and brightest.

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AI is transforming how viewers find content and the never-ending struggle for visibility in a saturated content ecosystem. This panel unpacks the recommendation engine architectures and real-time personalization pipelines that top streaming platforms and EPGs are using to surface the right content for the right user at the right moment. Streaming discovery experts provide engineers and product teams with a practical look at leveraging emerging tech to build and enhance discovery experiences.

This panel examines how top streaming teams prepare for, monitor, and recover from tentpole live events like sports and concerts, from pre-event capacity planning, load testing, and failover strategies to establishing best practices for managing traffic spikes when the stakes are highest.

Join our closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle, from bundling strategies and free-trial optimization to targeted win-back campaigns and the early behavioral signals that predict churn before it happens. Learn how leading streaming platforms are drawing on data science insights and leveraging personalization to turn one-show drop-ins into long-term, loyal subscribers.