Annika Bidner works with product development in streaming media, focusing on creating pleasant and engaging viewing experiences. She collaborates with cross-functional teams to improve streaming quality, player interactivity and accessibility for players in all SVT’s services.

Annika prioritizes real value for users, and was a driving force behind the initiative Tydligare tal in SVT Play in 2020, adding an alternativ audio track that made voices in video easier to perceive. She has also focused on interactive features where audiences can engage actively with live content, like chat and voting.

Her work sits at the intersection of strategy, technology and ux, translating complex requirements into clear concepts and practical solutions. Annika is particularly interested in how teams can experiment with new features and ways of working that balance innovation with reliability over time.