Zylo Hefferan is Head of Production at MemeHouse Productions, where he turns culture’s biggest moments into real-time digital experiences. His path didn’t follow the script: homeless in high school and raised in survival rather than structure, he worked his way up from production assistant to producer to the person who now commands entire production ecosystems.

Across music videos, digital content, and livestream, Zylo has helped generate hundreds of millions of views and more than $100 million in earned media value. He has produced livestreams on the ground in more than a dozen countries—from Japan and Paris to Trinidad, Jamaica, and the Dominican Republic—and is currently building out DDG’s first-ever livestream tour. Under MemeHouse, his work touches Coachella activations, sold-out live events, and productions orbiting some of the most-watched names in music and streaming.