Simon leads TwelveLabs' North America and Europe Solutions teams, working at the intersection of media technology and AI. With over 10 years across news, broadcast, streaming, sports, gaming, and live esports, he's led the design of systems spanning live ingest, playout, archive, and search, and now focuses on applying multimodal AI and video understanding models to creative workflows, content discovery, and large-scale media operations. Simon is especially passionate about agentic video workflows and automated editing — using agent-based frameworks to orchestrate analysis and creative decision-making across the video lifecycle — and is known for translating complex technology into architectures teams can confidently build and operate.