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July 11, 2016

Featured Articles
2016 Streaming Media Readers' Choice Awards: Make Your Nominations Now
It's time for Streaming Media readers to submit your nominations for the best products and services in 36 categories from cameras to webcasting solutions—including new categories for end-to-end workflow, QoS/QoE, and VR/360° camera.
Why End-to-End QoS and QoE Multiscreen Monitoring Is Essential
Viewer demands are high. To keep streaming customers happy, publishers need to implement a video monitoring workflow that ensures quality at every step.
Brands Struggle to Build Relationships, Not Be Creepy: VidCon
Data is crucial to building relationships with viewers online, but use it badly and customers will feel like they're being stalked.
Online Video News
Google Acquires TVE Specialist Anvato for an Undisclosed Amount
Seeing Anvato as a ripe target with a portfolio of major media clients, Google makes a move into the growing TV Everywhere market.
Buffering, High Costs, and Ads Lead SVOD Subs to Cancel Service
While video streaming issues are a major hassle for subscription video customers, it's the ads and high costs that are more likely to drive them away, finds IBM.
Netflix Access Will Appear on Comcast X1 Platform Later This Year
Also, Netflix has inked an agreement with CW to provide full series streaming for its shows after the finales air. it's good for Netflix, but bad for Hulu.
Short Cuts
Video: Battle of the Codecs: AVC vs. HEVC in 2016
Should you be delivering HEVC? It depends on what you're delivering and who you're trying to reach. Frost & Sullivan analyst Avni Rambhia breaks down the key issues of sticking with AVC vs. migrating to HEVC in this clip from Streaming Media East 2016.
Video: How Acorn TV Grew Subscriptions Across Platforms
RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.
Industry News
The Kudelski Group announced today the acquisition of 100% of NexGuard Labs BV (formerly Civolution BV), a leader in digital content watermarking solutions.
Partnership with the Free State Department of Education uses video to augment learning for 83 rural high schools
The latest version of vMix now has full Instagram support for increased social media integration in live video productions.
 
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