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May 19, 2014

Featured Articles
Streaming Media East: Branded Video Tips for Vine and Instagram
Big companies are getting smart about short videos. Use these platforms to break through the noise and communicate with fans.
Streaming Media East: Cooperation Needed for Video Ad Success
Repurposing TV spots isn't the way to win online viewers. Instead, brands need to think creativity and produce ads people want to watch and share.
Streaming Media East: TV Ads Are Broken, Brands Need to Innovate
A BTIG analyst points out that Netflix, Twitch, and other streaming video options are eating away at primetime, forcing brands to create ads people want to watch.
Streaming Media East: Relevancy is Key to the Future of Digital Entertainment
Know your viewer, says Yahoo, Vevo, Verizon Digital Media Services, and the New York Giants—and deliver a personalized experience
Online Video News
FreeWheel Report Sees Huge Rise in Authenticated Viewing
Authenticated video impressions saw strong growth, although 87 percent of cable customers don't know their authentication credentials.
Aereo Promotes Expanded Free Trial Offering
The company's future rests entirely on an upcoming Supreme Court decision, but that hasn't deterred it from promoting a better deal to customers.
Vudu and UltraViolet Let Members Share Movies with 5 Friends
UltraViolet becomes a little less restrictive thanks to a Vudu feature that lets members share the contents of their online libraries.
Industry News
LiveU provides technology and service support across Brazil for broadcasters and online media
NSG Exo Enables Operators to Extend Broadband Services to New Markets and Applications
 
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