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May 01, 2013

Featured Articles
Commentary: Will Flash Player Survive?
Recent announcements surrounding Adobe's plans for Primetime—including the inclusion of HLS and DASH support—beg the question: Why isn't the venerable Flash Player getting key upgrades?
The OTT Difference
OTT differs from other streaming video in many ways. Some of these differences present new challenges for content providers to overcome, but when successfully addressed, providers can create an excellent user experience.
Online Video Ads Will Be $9 Billion Biz in 4 Years, Says Digitas
With the NewFronts kicking off next Monday, Digitas addresses both the revenue opportunities and the need for standards to push the industry forward
Online Video News
Harmonic Offers Transcoding Presets for Netflix
Media companies distributing to Netflix will benefit from a simpler workflow while creating optimized content.
Yahoo Unveils Celeb-Driven Online Series at NewFront
The search giant continues its winning online video ways with Hollywood talent and television partnerships.
Blip and My Damn Channel Partner on Production and Sales
By sharing content and sales efforts, the two creators offer advertisers a large group of younger viewers for targeted campaigns.
One Quarter of All Videos Viewed in March were Ads
Video viewings inched upward in March, but video ad viewings skyrocketed to more than 13 billion video ads totaling more than 5 billion minutes
Industry News
When executed properly, LBMA has the potential to generate considerable revenue streams — LBMA is more personalised and targeted than other ad campaigns — LBMA programmes can outperform other marketing initiatives — The experience shows LBMA must be execu
Integrated media and technology solution enables brands to engage with consumers across multiple screens
 
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