Title: How the NBA Leverages Fan Insights for Global Brand Growth
Time: 11:00 AM - 11:30 AM
Description: In this exclusive keynote fireside chat, NBA VP, Global Media Insights Michelle Auguste discusses how the league turns deep fan understanding into a powerful engine for global brand growth. Learn how data-driven insights across different platforms fuel smarter content, stronger partnerships, and deeper connections with NBA fans around the world.


Title: Keynote on Live Sports & Premium Video: Bringing the Economics of Satellite to the Scale, Flexibility and Efficiency of Internet Playout & Distribution
Time: 11:30 AM - 12:00 PM
Description: In this keynote from Michelle Munson, CEO and co-founder of Eluvio, you’ll learn about the very latest in next-gen video distribution and monetization at scale globally, powered by the Eluvio Content Fabric and Application Suite. Eluvio users include Amazon Studios/MGM, European Professional Club Rugby, FOX, Gladius Sports, SONY Pictures, Telstra Broadcast Services, UEFA, United Rugby Championships, Warner Bros., WWE, and others. Hear about the newest advancements for live broadcast feed distribution with SMPTE-2022-7 multipath distribution, sub-500 millisecond latency, low jitter, and end-to-end security. You’ll also hear how about frame-accurate, first-of-a-kind, real-time modal AI on the live feeds coincident with the live edge allowing for a fully converged and dynamic personalization of the live distribution for business and consumer audiences such as virtual signage, personalized highlights and shorts, interactive stats, next-generation ad insertion, and more.

Description: Live linear FAST lives or dies in the middle mile, where ingest, encoding, packaging, and routing determine whether channels can contend with increased traffic as audiences scale. This session explores how to forge resilient, flexible infrastructure that keeps FAST channels humming, costs controlled, and viewers engaged.

Description: As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Description: Traditional ad breaks are a drag on premium sports streaming experiences for engaged fans, especially in sports that don’t lend themselves to frequent interruption. This session explores how SGAI and the innovative squeezeback ad formats it enables are reshaping live sports advertising by unlocking new revenue opportunities, enhancing audience targeting, and squeezing more value from every high-stakes impression.