CRO
Fuse Media
Karl Meyer serves as Chief Revenue Officer at global entertainment company Fuse Media, where he leads revenue strategy, monetization, and go-to-market execution across the company’s offerings, including FAST, streaming, linear and CTV portfolio. He brings deep expertise in scaling global revenue organizations, optimizing yield, and building durable advertiser partnerships that drive profitable growth.
Meyer is a recognized leader in advanced advertising, streaming, and connected TV, with a career defined by translating emerging technology into measurable business performance. His work sits at the intersection of data, distribution, and monetization, with a consistent focus on operational rigor and long-term value creation.
As a senior member of the Samsung Ads leadership team, Meyer played a central role in scaling the business to more than $1 billion in revenue, overseeing national and international strategy while helping establish Samsung Ads as a global leader in CTV advertising and measurement. He partnered closely across product, data, and sales organizations to modernize revenue models, expand global demand, and improve advertiser outcomes across premium video environments.
Meyer’s career spans more than two decades at the forefront of Advanced TV innovation. He has held leadership roles at DIRECTV, TiVo, Discovery Communications, DISH, and Microsoft/Xbox, contributing to the commercialization of industry-defining advancements including DVR and time-shifted viewing, addressable television, ad-supported VOD and OTT/CTV platforms, and ACR-powered measurement.
In recognition of his impact on the streaming ecosystem, Meyer was named one of Business Insider’s “Top 12 Executives to Watch in Streaming” in 2022. Under his leadership, Fuse Media is positioned to enter its next phase of scale—driving disciplined revenue growth, expanding advertiser investment, and strengthening the company’s position as a leading multicultural media platform in the convergent television marketplace.