Nathalie Bordes is the Principal of Nathbor LLC and a recognized leader in data, AI, analytics, and media measurement. With an "Executive Perspective, Practitioner Mindset," she bridges strategic vision with hands-on implementation expertise. As former EVP of Data & Analytics at Yahoo, where she led 200 data scientists, analytics, researchers, and data engineers, and as operational leader of the ANA's industry-defining Cross-Media Measurement initiative, she has influenced how major platforms, TV networks, and marketers measure and monetize audiences. She served on the Media Rating Council Board of Directors, serves actively on the Strategic Advisory Board of Swerve Sports, and advises organizations navigating AI integration, streaming ecosystem dynamics, and data transformation across media, technology, and advertising markets. She publishes thought leadership on Substack, helping business leaders understand AI's practical applications and strategic implications beyond the hype.