Jill Wittkopp is VP of Product at IAB Tech Lab with a focus on development and adoption of industry standards to increase transparency and efficiency in the programmatic supply chain. She focuses on specifications and software such as OpenRTB, ads.txt, ads.cert, Open Measurement SDK and Tech Lab’s Transparency Center. A product leader with a strong client services background, Jill loves finding ways to evolve and improve the digital advertising industry. She joined IAB Tech Lab in 2019, having previously gained first-hand experience working on adtech and martech platforms, at companies including Rakuten Marketing and Magnetic.