Tuesday, Oct 7
Track B: The Monetization Match – Show Me the Money!
The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.
As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.
The audience for this track includes:
- • Executives and business strategists refining monetization strategies
- • Advertising and marketing leaders optimizing revenue models
- • Content owners and distributors maximizing returns on content
- • Data analysts leveraging insights to boost profitability
- • Brands looking to directly connect with content
B101. Leveraging Data for Smarter Ad Monetization
Tuesday, October 7: 1:00 p.m. - 1:45 p.m.
Ad-driven streaming monetization is all about making the most of user data to deliver the right ads to viewers via AI; check out this panel to learn how you can leverage AI and machine learning to gather more data and use it more efficiently to improve ad targeting and pricing.
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Natasha Potashnik, Head of Data, Research & Measurement, Vevo
Bruno Giner, VP Global Sales, Digital Experience Intelligence, NPAW
Sara Sinclair, VP, Ad Platforms, TVIQ
B102. The Future of Commerce in Streaming: Shoppable Video & Live Shopping
Tuesday, October 7: 2:00 p.m. - 2:45 p.m.
Shoppable TV is the next frontier in maximizing sales opportunities for brands and monetization opportunities for streaming content without deluging viewers with more ads. Learn how innovative streaming platforms, content owners, and brands are merging entertainment with ecommerce to drive sales.
Dallas Lawrence, Chief Strategy & Communications Officer, Telly
Bryan Moore, CEO & Co-Founder, TalkShopLive
David Grant, Co-Founder, Favored.live
Sarge Sargent, ex-Director, Ad Platforms Technical Operations, Disney
B103. Monetizing Niche Audiences: Strategies for Targeted Growth
Tuesday, October 7: 3:15 p.m. - 4:00 p.m.
There are riches in the niches, as more than one independent FAST channel maverick has declared from the Streaming Media stage. This session explores the latest schemes for maximizing revenue in smaller, passionate communities.
Rashaun Hall, Vice President, Streaming & Partnerships, Fuse Media
Shamroc Peterson, Founder & CEO, Diverseego
Rebecca Avery, Owner & Principal, Integration Therapy LLC
B104. Securing Live Streams at Scale
Tuesday, October 7: 4:15 p.m. - 5:00 p.m.
As live streaming scales to massive, global events, securing those streams against piracy, tampering, and unauthorized access has never been more critical—or more challenging. This session takes a deep dive into Doverunner, a cutting-edge platform purpose-built to safeguard live content at scale. Learn how leading broadcasters and OTT platforms are using Doverunner to protect premium sports, entertainment, and live news events, and see what’s next for content security and large-scale, high-stakes streams.
Erik Pena, Product Manager, DoveRunner
Mark Nakano, Vice President of Content Security, Warner Bros. Discovery
Wednesday, Oct 8
Track B: The Monetization Match – Show Me the Money!
The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.
As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.
The audience for this track includes:
- • Executives and business strategists refining monetization strategies
- • Advertising and marketing leaders optimizing revenue models
- • Content owners and distributors maximizing returns on content
- • Data analysts leveraging insights to boost profitability
- • Brands looking to directly connect with content
B201. AI Meets Adtech
Wednesday, October 8: 11:45 a.m. - 12:30 p.m.
Many industry pundits have commented that GenAI would have an easier entry into the adtech media workflow than other areas because the ROI is more transparent, and upfront updates from major content platforms suggest the industry is buying in. This panel explores whether those bets are likely to pay off, and if agentic AI is really capable of following IAB standards, creating media plans, personalizing creative, optimizing A/B testing, buying placement, monitoring QoS, providing measurement, and more.
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Amit Shetty, Sr. Director, Video Ad Technology, FOX Corporation
Sarge Sargent, ex-Director, Ad Platforms Technical Operations, Disney
B202. Monetizing Sports in a Changing Digital Landscape
Wednesday, October 8: 1:30 p.m. - 2:15 p.m.
From direct-to-consumer leagues to ad-driven sports streaming, this panel explores next-generation strategies for delivering dynamic and profitable sports experiences that connect with mass and niche audiences alike.
Francois Guilleautot, Customer Success Manager, Strategic Accounts, Ateme
Christy Tanner, Chair, Swerve Sports
David Guinan, GM, Major League Table Tennis
Joe Franzetta, Head of Sports, Roku Media
Mike Chioditti, SVP, New Business, Professional Fighters League (PFL)
B203. The Future of Brand Integration and Sponsorship in Streaming
Wednesday, October 8: 2:30 p.m. - 3:15 p.m.
Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.
John Petrocelli, Founder & CEO, Bulldog DM
Adam Gouttierre, VP of Media, Hudl
Scott Davis, CTO, Media and Entertainment, GlobalLogic
Dylan Conroy, Head of Media Sales, NextTrip, JOURNY TV