David Guinan is a seasoned digital executive with over 25 years of experience in media and sports entertainment, specializing in direct-to-consumer strategy, digital transformation, and streaming sports product development. He is currently consulting for Major League Table Tennis, LIV Golf and has previously advised the English Premier League and Chelsea FC on their U.S. direct-to-consumer strategy.

David served as Chief Digital Officer for The Cowboy Channel, where he created and scaled Cowboy Channel+, an OTT platform that grew from zero to over 130,000 paying subscribers, culminating in a high eight-figure exit in 2024. His approach is best defined by viewing ascending and underserved sports through the lens of the spectator, prioritizing the fan experience and what makes a sport thrilling to watch, follow, and emotionally invest in.

He holds a master’s degree in AR/VR and data simulation and has deep experience in both broadcast and digital content creation, bringing a blended perspective that helps bridge legacy media workflows with immersive, future-facing formats.

Beyond sports, David has delivered complex technology and media solutions for government and public-sector clients. He led the development of high-impact digital health communication tools for the Centers for Disease Control and Prevention (CDC) and helped launch a national news and documentary channel for the government of Nigeria, managing cross-cultural teams, infrastructure deployment, and editorial operations.

Earlier in his career, David worked at MTV and held production and creative development roles across television and digital platforms. He has experience working with both for-profit and nonprofit organizations and excels at building modern media infrastructure that respects legacy while unlocking future growth.