Digitalsmiths, the leader in personalized video discovery technology, today announced that Time Warner Cable expanded its relationship with the company. Time Warner Cable will integrate Digitalsmiths Seamless Discovery technology into search and recommendations functionality that connects Time Warner Cable subscribers to video entertainment they enjoy.
With the integration of Digitalsmiths, Time Warner Cable will improve its video discovery functionality and will enable Time Warner Cable subscribers to more easily find TV shows and movies available on live TV, on-demand, and their DVRs.
"We are committed to providing our subscribers new and improved ways to discover content, and our partnership with Digitalsmiths will help us create better experiences for our customers," said Mike Angus, senior vice president and general manager, video at Time Warner Cable.
Digitalsmiths offers individualized search and recommendations and incorporates dozens of data sources to enhance the discovery experience. Additional data sets will be added over time providing expanded capabilities for subscribers.
"Service providers are looking for solutions that assist them in driving subscriber engagement and creating new ways for consumers to discover video,” said Digitalsmiths CEO Ben Weinberger. "Digitalsmiths unleashes the power of search and recommendations through a uniquely-personalized experience that benefits both subscriber engagement while providing cross selling and upselling opportunities for featured content.”
Digitalsmiths Seamless Discovery provides the most comprehensive personalized video discovery solution. The platform marries superior search and recommendations with the ability to aggregate, normalize and leverage disparate data sets in real time in ways that create value for service providers and their subscribers. In addition to ensuring industry-leading accuracy and personalization, Seamless Discovery’s data management technology helps address major data integrity issues.