Streaming Media

The Streaming Media East 2015 Call for Speakers is now open. Be a part of this event and submit your speaking proposal now!
 
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube

StreamingMedia.com Industry Announcements
View Press Releases
Add Your Press Release
StreamingMedia.com provides this section as a service to its readers and customers.


Press releases are subject to approval by the editorial staff of StreamingMedia.com and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.


All content presented within the press release section is that of the submitter. StreamingMedia.com does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

DISH Announces Nationwide Availability of its All-New, Award-Winning Hopper with Sling Technology

CES “Best of Show” winner debuts to consumers with new capabilities and a national ad campaign featuring the “Boston Guys”
ENGLEWOOD, Colo.(2/11/2013) -

 

Today DISH (NASDAQ: DISH) announced nationwide consumer availability of its all-new Hopper™ with Sling® Whole-Home HD DVR, winner of the 2013 CES “Best of Show” award. Consumers will be introduced to the latest Hopper via a new multimillion-dollar national marketing campaign featuring DISH’s “Boston Guys.”

As part of its “Only the Hopper” campaign, DISH is launching a series of television, radio, print and digital advertisements that follow the Boston Guys as they demonstrate how the second-generation Hopper delivers a complete entertainment experience by enabling customers to:

  • Take the at-home DISH TV experience anywhere using the Hopper’s new built-in Sling capabilities and the new DISH Anywhere™ app. With these features customers can watch their live and recorded home television content on Internet-connected tablets, smartphones and PCs at no additional charge
  • Download DVR content to mobile devices. With the free Hopper Transfers™ app, viewers can move recorded television to an iPad for viewing without an Internet connection
  • Receive all the great features of the previous Hopper like AutoHopPrimeTime Anytime and up to 500 hours of high-definition (2,000 hours of standard definition) recording capability 

“These lovable characters from Boston helped put the first generation of the ‘Hawpah’ on the map and made nearly three out of four consumers aware of the Hopper,” said James Moorhead, DISH chief marketing officer and senior vice president. “This campaign takes the Boston family out of the house to show the world that only Hopper with Sling can provide a truly unique entertainment experience.”

DISH first introduced Hopper with Sling at last month’s 2013 International Consumer Electronics Show, where the cutting-edge set-top box was recognized as a CES Innovations 2013 Design and Engineering Award honoree and, notably, won the “Best of Show” award.

“The magic of Hopper with Sling is that it redefines how customers think about their pay-TV experience,” said Joe Clayton, DISH president and CEO. “No other provider can offer the experience that is now available to our customers anytime, anywhere.”

Sling technology is now built into each new generation Hopper. It works by encoding and redirecting – or place-shifting – a live or recorded TV signal from the Hopper to Internet-connected iOS and Android tablets and smartphones. The DISH Anywhere experience is also available on PCs and Macs.

Customers can also use the Sling feature to watch DVR recordings stored on Hopper’s hard drive, including major network shows recorded using DISH’s PrimeTime Anytime feature.

New DISH customers who subscribe to DISH's America's Top 200 or DishLATINO Dos programming packages or greater can receive one Hopper and up to three Joey units for free, including a standard professional installation. The Hopper system requires a whole-home DVR fee of $10 per month and $7 per month for each Joey.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.042 million satellite TV customers, as of Sept. 30, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

 

DISH
Editorial Contact:
John Tagle
303-723-3348
john.tagle@dish.com