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August 25, 2014

Featured Articles
Audience Engagement or Production Value? Which Is Most Important?
Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Content Providers Should Think Mobile First to Reach Millennials
As they head away to college, many young adults aren't taking TVs with them. They are, however, bringing plenty of smart phones and tablets.
HEVC and VP9 Battle for the UHD TV Market: Who Will Win?
At this year's CES, some TV vendors asserted that HEVC was done for and VP9 would win out. What's happened with VP9 since then?
Online Video News
YuMe Survey Shows Value of Online Video to Political Candidates
A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Piksel Announces Modular OTT Video Platform for Publishers
Piksel Video Platform will debut at IBC, offering a modular, cloud-based SaaS solution for streaming content to multiple platforms and devices.
Innovid Study Shows Where Video Ads Get Highest Engagement
Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.
Industry News
JW Player customers enabled for streaming of free movies, TV shows, music videos, artist interviews and paid original video content in traditional TV format
Digital media evangelists Bernardo Toca and Adriano Hayashi join TubeMogul to spearhead growth in key Latin America markets
VITEC continues their winning streak of implementing High Definition video streaming for American football stadiums by providing HD video to over 920 displays with the award winning EZ TV solution and MGW encoder platforms for the Buffalo Bills and Ralph
 
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