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Short Cuts

Video: Lecture Capture and Streaming Workflows in Higher Education

Duke University Senior Media Engineer Todd Stabley discusses workflows Duke has implemented for lecture capture, streaming sports events, and more.
Short Cuts, Posted 22 Dec 2016

Video: How to Build an A/B Testing Workflow

Streamroot's Nikolay Rodionov walks viewers through the key elements of an effective A/B testing workflow for testing video players during development.
Short Cuts, Posted 19 Dec 2016

Video: Why Use A/B Testing in HTML5 Video Player Development?

Streamroot's Erica Beavers explains what A/B testing is and how it can benefit organizations building custom video streaming players.
Short Cuts, Posted 15 Dec 2016

Video: Streaming and VOD Workflows for K-12 Video

High school media specialist Nicholas Berrios walks viewers through established workflows for live event streams and VOD productions in this excerpt from a Streaming Media West 2016 panel.
Short Cuts, Posted 12 Dec 2016

Video: How to Build an Internal Streaming Solution

Howard & Associates' Andy Howard explains how to assemble an effective internal solution for enterprise streaming in this excerpt from a Streaming Media West 2016 panel.
Short Cuts, Posted 08 Dec 2016

Video: How Delivering VP9 Can Expand Your Reach and Save You Money

Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Short Cuts, Posted 05 Dec 2016

Video: How Do You Choose the Right Metrics and Analytics Tools for Branded Video?

Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Short Cuts, Posted 01 Dec 2016

Video: How to Personalize Branded Content

Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
Short Cuts, Posted 28 Nov 2016

Video: Is it Time to Take the HEVC Plunge?

Frost & Sullivan analyst Avni Rambhia assesses the key factors content owners face today in determining whether to stick with AVC or move to HEVC.
Short Cuts, Posted 24 Nov 2016

Video: How to Use Feedback to Create Content Users Want to Watch

Lacrosse Network creator Samir Chaudry discusses cost-effective ways to create content that can respond and adjust based on user feedback and analytics.
Short Cuts, Posted 21 Nov 2016

Video: Does Today's Online Video and OTT Landscape Favor Content Creators?

With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
Short Cuts, Posted 17 Nov 2016

Video: HLS vs. MPEG-DASH in 2017

Who is adopting DASH and who is sticking with HLS, and why? Execs from Viacom, Sinclair, Float Left, and Brightcove discuss the current and coming state of DASH.
Short Cuts, Posted 14 Nov 2016

Video: What is Slowing HEVC Adoption?

Frost & Sullivan analyst Avni Rambhia identifies the key inhibiting factors that are impeding the widespread migration from AVC to HEVC.
Short Cuts, Posted 10 Nov 2016

Video: What is Driving HEVC Adoption?

Frost & Sullivan analyst Avni Rambhia explores the "three 'Rs'" of HEVC adoption: Revenue, Resolution, and thRoughput.
Short Cuts, Posted 07 Nov 2016

Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

Video: What are the Economies of Scale for OTT vs. Broadcast Video?

Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.
Short Cuts, Posted 26 Oct 2016

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

Video: The ROI of Redundancy in Large-Scale Live Streams

Verizon's Joe Einstein and Right Brain Media's Deke Cooper discuss redundancy best practices they've used for webcasts that are too big to fail, such as the Grammys, the Academy Awards, and the Masters.
Short Cuts, Posted 19 Oct 2016

Video: 4 Ways to Future-Proof Your Enterprise Video Platform

EastBanc's Eric Hoffman offers 4 essential insights on how to make your enterprise video infrastructure more reliable, versatile, and capable for meeting the requirements of current and future large-scale video events.
Short Cuts, Posted 17 Oct 2016

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