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Short Cuts

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

Video: The ROI of Redundancy in Large-Scale Live Streams

Verizon's Joe Einstein and Right Brain Media's Deke Cooper discuss redundancy best practices they've used for webcasts that are too big to fail, such as the Grammys, the Academy Awards, and the Masters.
Short Cuts, Posted 19 Oct 2016

Video: 4 Ways to Future-Proof Your Enterprise Video Platform

EastBanc's Eric Hoffman offers 4 essential insights on how to make your enterprise video infrastructure more reliable, versatile, and capable for meeting the requirements of current and future large-scale video events.
Short Cuts, Posted 17 Oct 2016

Video: Cloud vs On-Prem for Live Encoding and Enterprise Video

Yorktel's Joe Arena makes the case for on-prem encoding, storage, and management when choosing an enterprise video platform, and having a strong support model in place.
Short Cuts, Posted 12 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

Video: How Do You Get Millennials to Adopt OTT Services?

Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Short Cuts, Posted 05 Oct 2016

Video: Home Runs: Using Fiber to Direct and Deliver Live Shows Remotely

Peter Hartz explains how The Switch leveraged fiber technology to cut, switch, and deliver Univision's live soccer broadcasts from their home office, and how the infrastructure can be used for a range of other purposes including live OTT in this excerpt from his Live Streaming Summit panel.
Short Cuts, Posted 03 Oct 2016

Video: How Analytics Can Make Your Live Streams More Successful

Experts from Akamai, Comcast, Conviva, and Yahoo! discuss key analytics, metrics, and assessment strategies that will help you deliver more effective and profitable live streams.
Short Cuts, Posted 28 Sep 2016

Video: Apps vs Mobile Web for Live Event Streaming

Experts debate the pros and cons of longform live event viewing on the mobile web and native iOS and Android apps in this clip from Live Streaming Summit.
Short Cuts, Posted 26 Sep 2016

Video: Fiber vs. Satellite for Streaming Large-Scale Events

The Switch's Peter Hartz and Live X's Corey Behnke make the case at Live Streaming Summit for fiber as a reliable, agile, and inexpensive alternative to traditional satellite trucks for large-scale broadcasts.
Short Cuts, Posted 14 Sep 2016

Video: 3 Secrets to Success for Monetizing Live Streams

DaCast VP Greg Ellis reveals his best practices for turning live event streams into profitable undertakings.
Short Cuts, Posted 12 Sep 2016

Video: Why Streaming Video Metrics Matter

Real Story Group's Theresa Regli explains you can leverage targeted metrics and media asset management to improve your streaming ROI.
Short Cuts, Posted 07 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

Video: Does Age Matter With Ads and Branded Content?

AwesomenessTV's Max Polisar and AOL Partner Studios' Drea Bernardi discuss the nuances of branding and advertising strategies for online content targeting different age demographics.
Short Cuts, Posted 29 Aug 2016

Video: The Future of CDN: An End-to-End Ecosystem

Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.
Short Cuts, Posted 24 Aug 2016

Video: The Pros and Cons of a Multi-CDN Strategy

Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.
Short Cuts, Posted 22 Aug 2016

Video: How Can Content Providers Deliver a Consistent Experience Across Devices?

Plex's Greg Edmiston, HBO's John Narus, and Machinima's James Glasscock discuss the challenges of controlling and standardizing the user/viewer experience across the diverse device landscape.
Short Cuts, Posted 17 Aug 2016

Video: Why Are Content Owners and Broadcasters Migrating to OTT?

Ooyala analyst Jim O'Neill and Machinima SVP James Glasscock discuss why content owners and broadcasters are recognizing the need to get on board with OTT in the face of cord-cutting.
Short Cuts, Posted 15 Aug 2016

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