Tuesday, Oct 7
Track B: The Monetization Match – Show Me the Money!
The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.
As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.
The audience for this track includes:
- • Executives and business strategists refining monetization strategies
- • Advertising and marketing leaders optimizing revenue models
- • Content owners and distributors maximizing returns on content
- • Data analysts leveraging insights to boost profitability
- • Brands looking to directly connect with content
B101. Leveraging Data for Smarter Ad Monetization
Tuesday, October 7: 1:00 p.m. - 1:45 p.m.
Ad-driven streaming monetization is all about making the most of user data to deliver the right ads to viewers via AI; check out this panel to learn how you can leverage AI and machine learning to gather more data and use it more efficiently to improve ad targeting and pricing.
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Natasha Potashnik, Head of Data, Research & Measurement, Vevo
B102. The Future of Commerce in Streaming: Shoppable Video & Live Shopping
Tuesday, October 7: 2:00 p.m. - 2:45 p.m.
Shoppable TV is the next frontier in maximizing sales opportunities for brands and monetization opportunities for streaming content without deluging viewers with more ads. Learn how innovative streaming platforms, content owners, and brands are merging entertainment with ecommerce to drive sales.
Dallas Lawrence, Chief Strategy & Communications Officer, Telly
B103. Monetizing Niche Audiences: Strategies for Targeted Growth
Tuesday, October 7: 3:15 p.m. - 4:00 p.m.
There are riches in the niches, as more than one independent FAST channel maverick has declared from the Streaming Media stage. This session explores the latest schemes for maximizing revenue in smaller, passionate communities.
Rashaun Hall, Vice President, Streaming & Partnerships, Fuse Media
Shamroc Peterson, CEO, Diverseego
B104. The Power of Subscription Bundles and Partnerships
Tuesday, October 7: 4:15 p.m. - 5:00 p.m.
Some of the most surprising, imaginative, and budget-friendly streaming subscription bundles we’re seeing these days are coming from telcos and retailers and pairing competing services. Are multi-platform streaming bundles becoming the new cable TV?
Wednesday, Oct 8
Track B: The Monetization Match – Show Me the Money!
The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.
As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.
The audience for this track includes:
- • Executives and business strategists refining monetization strategies
- • Advertising and marketing leaders optimizing revenue models
- • Content owners and distributors maximizing returns on content
- • Data analysts leveraging insights to boost profitability
- • Brands looking to directly connect with content
B201. AI Meets Adtech
Wednesday, October 8: 11:45 a.m. - 12:30 p.m.
Many industry pundits have commented that GenAI would have an easier entry into the adtech media workflow than other areas because the ROI is more transparent, and upfront updates from major content platforms suggest the industry is buying in. This panel explores whether those bets are likely to pay off, and if agentic AI is really capable of following IAB standards, creating media plans, personalizing creative, optimizing A/B testing, buying placement, monitoring QoS, providing measurement, and more.
Jarred Wilichinsky, SVP, Ad Operations, Paramount
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Amit Shetty, Sr. Director, Video Ad Technology, FOX Corporation
B202. Monetizing Sports in a Changing Digital Landscape
Wednesday, October 8: 1:30 p.m. - 2:15 p.m.
From direct-to-consumer leagues to ad-driven sports streaming, this panel explores next-generation strategies for delivering dynamic and profitable sports experiences that connect with mass and niche audiences alike.
Christy Tanner, Chair, Swerve Sports
Remi Beaudouin, Chief Strategy Officer, Ateme
David Guinan, GM, Major League Table Tennis
B203. The Future of Brand Integration and Sponsorship in Streaming
Wednesday, October 8: 2:30 p.m. - 3:15 p.m.
Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.
John Petrocelli, Founder & CEO, Bulldog DM