Tuesday, Oct 7

Track B: The Monetization Match – Show Me the Money!

The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.

As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.

The audience for this track includes:

  • • Executives and business strategists refining monetization strategies
  • • Advertising and marketing leaders optimizing revenue models
  • • Content owners and distributors maximizing returns on content
  • • Data analysts leveraging insights to boost profitability
  • • Brands looking to directly connect with content
 

B101. Leveraging Data for Smarter Ad Monetization

01:00 PM2025-10-072025-10-07

Tuesday, October 7: 1:00 p.m. - 1:45 p.m.

Ad-driven streaming monetization is all about making the most of user data to deliver the right ads to viewers via AI; check out this panel to learn how you can leverage AI and machine learning to gather more data and use it more efficiently to improve ad targeting and pricing.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Panelist:

, EVP, Product & COO, IAB Tech Lab

 

B102. The Future of Commerce in Streaming: Shoppable Video & Live Shopping

02:00 PM2025-10-072025-10-07

Tuesday, October 7: 2:00 p.m. - 2:45 p.m.

Shoppable TV is the next frontier in maximizing sales opportunities for brands and monetization opportunities for streaming content without deluging viewers with more ads. Learn how innovative streaming platforms, content owners, and brands are merging entertainment with ecommerce to drive sales.

Moderator:

, Principal Analyst, Ring Digital LLC


Panelist:

, Chief Strategy & Communications Officer, Telly

 

B103. Monetizing Niche Audiences: Strategies for Targeted Growth

03:15 PM2025-10-072025-10-07

Tuesday, October 7: 3:15 p.m. - 4:00 p.m.

There are riches in the niches, as more than one independent FAST channel maverick has declared from the Streaming Media stage. This session explores the latest schemes for maximizing revenue in smaller, passionate communities.

Moderator:

, CEO, Creative Director, Cocoa Creative Agency


Panelists:

, Vice President, Streaming & Partnerships, Fuse Media

, CEO, Diverseego

 

B104. The Power of Subscription Bundles and Partnerships

04:15 PM2025-10-072025-10-07

Tuesday, October 7: 4:15 p.m. - 5:00 p.m.

Some of the most surprising, imaginative, and budget-friendly streaming subscription bundles we’re seeing these days are coming from telcos and retailers and pairing competing services. Are multi-platform streaming bundles becoming the new cable TV?

 

Wednesday, Oct 8

Track B: The Monetization Match – Show Me the Money!

The Strategy track at Streaming Media 2025 explores the business side of streaming, covering monetization models, advertising innovations, subscription strategies, and new ways to maximize revenue in an evolving digital landscape. Discussions will span FAST, AVOD, SVOD, hybrid models, branded content, ecommerce, and AI-driven monetization strategies.

As streaming revenue models evolve, platforms must balance ad-supported and subscription models, optimize content monetization, and explore new revenue streams. This track provides insights for executives, strategists, and advertisers navigating the business of video.

The audience for this track includes:

  • • Executives and business strategists refining monetization strategies
  • • Advertising and marketing leaders optimizing revenue models
  • • Content owners and distributors maximizing returns on content
  • • Data analysts leveraging insights to boost profitability
  • • Brands looking to directly connect with content
 

B201. AI Meets Adtech

11:45 AM2025-10-082025-10-08

Wednesday, October 8: 11:45 a.m. - 12:30 p.m.

Many industry pundits have commented that GenAI would have an easier entry into the adtech media workflow than other areas because the ROI is more transparent, and upfront updates from major content platforms suggest the industry is buying in. This panel explores whether those bets are likely to pay off, and if agentic AI is really capable of following IAB standards, creating media plans, personalizing creative, optimizing A/B testing, buying placement, monitoring QoS, providing measurement, and more.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Panelists:

, SVP, Ad Operations, Paramount

, EVP, Product & COO, IAB Tech Lab

 

B202. Monetizing Sports in a Changing Digital Landscape

01:30 PM2025-10-082025-10-08

Wednesday, October 8: 1:30 p.m. - 2:15 p.m.

From direct-to-consumer leagues to ad-driven sports streaming, this panel explores next-generation strategies for delivering dynamic and profitable sports experiences that connect with mass and niche audiences alike.

Moderator:

, Principal Analyst, Ring Digital LLC


Panelists:

, Chief Strategy Officer, Ateme

, Independent Digital Strategy Consultant

 

B203. The Future of Brand Integration and Sponsorship in Streaming

02:30 PM2025-10-082025-10-08

Wednesday, October 8: 2:30 p.m. - 3:15 p.m.

Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.

Moderator:

, CEO, Chris Pfaff Tech Media


Panelist:

, Founder & CEO, Bulldog DM