Nadine Krefetz focuses on how technology will drive change in the media industry. She works with media tech companies to build better product marketing strategies so her clients stand out in a world of overused jargon. She also writes on Generative AI, Adtech and a wide range of cloud SaaS for delivering streaming. Her background is in software development, project management, journalism and marketing consulting through her company, realitysoftware.com. She also moderates technical industry panels and executive keynotes in many of the areas she writes on. Half of her brain is unstructured data, and the other half is structured data. She can be reached at nadinek@realitysoftware.com or on LinkedIn.