Agenda

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  • Business & Strategy Track
  • Technology & How To Track
  • OTT Leadership Summit
  • Video Engineering Summit
  • Live Streaming Summit
  • Sports & Esports Streaming Summit
  • Enterprise & Education Video Summit
  • Discovery Track
  • Workshops
  • Monday Nov 1
  • Tuesday Nov 2
  • Wednesday Nov 3
 
Streaming Media University Workshops
 
Business & Strategy Track
Technical & How To Track
OTT Leadership Summit
Video Engineering Summit
Live Streaming Summit
Sports & Esports Streaming Summit
Discovery Track
 
Business & Strategy Track
Technical & How To Track
OTT Leadership Summit
Video Engineering Summit
Live Streaming Summit
Enterprise & Education Video Summit
Discovery Track
9:00 AM
Streaming Media University Workshops
Length: 3 Hours
Speaker(s):
, Principal, Streaming Learning Center
Description: This is the first of two Streaming Media Bootcamp workshops, which together are designed to provide the necessary technical background for in-house professionals who are new to streaming media and to teach critical skills for on-demand and live streaming. Attendees can register for both parts or just one, depending on their needs.

This session starts with a review of fundamental video and streaming concepts and then covers encoding for on-demand delivery (VOD), including the following topics:
  • DIY vs. OVP (online video platform)
  • Choosing a streaming encoder (on-prem vs. cloud, build vs. buy)
  • Choosing an ABR technology (HLS, DASH, CMAF)
  • Creating an encoding ladder
  • Choosing and using digital rights management
  • Encoding for delivery to an encoding service or OVP
  • Uploading to an OVP and embedding the video into a webpage


Streaming Media University Workshops
Length: 3 Hours
Speaker(s):
, CTO, videoRx
Description: The most widely used open source tool for video encoding and deployment processes is FFmpeg, a command line utility that can read and write just about any video, audio, or subtitle codec with just about any format, container, or protocol. Starting with core command-line parameters, you’ll learn how to read video files and output in various bitrates, codecs, and containers. The workshop then moves into more intermediate-level commands with map parameters and video filters. We also look at streaming VOD as Live with RTMP (Real-Time Messaging Protocol) distribution to social media and custom ingest destinations.

Not sure whether you should attend this introduction to FFmpeg or the more advanced workshop in the afternoon? Click  here  for a quick quiz on your FFmpeg knowledge.  


Streaming Media University Workshops
Length: 3 Hours
Speaker(s):
, CEO, RealEyes Media
, CTO, RealEyes Media
Description: From ad playback issues to audio/video sync issues and the streaming and engagement KPIs that matter most, the world of video streaming is very complicated and prone to errors. During this workshop, we plan to guide you through some hands-on exercises to illustrate the methodology, tips, tools, and tricks to isolate, resolve, and recover from these issues in an efficient and cost-effective manner. Come ready to get your hands dirty as you work along with our mad scientists and grow your video streaming troubleshooting chops!

1:30 PM
Streaming Media University Workshops
Length: 3 Hours
Speaker(s):
, Principal, Streaming Learning Center
Description: This is the second of two Streaming Media Bootcamp workshops, which together are designed to provide the necessary technical background for in-house professionals who are new to streaming media and to teach critical skills for on-demand and live streaming. Attendees can register for both parts or just one, depending on their needs.

This is the live-streaming component and covers the knowledge and skills necessary to produce live events and optimize audio and video quality for those who are on webcams or cameras within your organization:
  • Categories of live service providers (webinar, conferencing, live-streaming services) and how to choose the best one for your needs
  • Choosing and using a camera for live streaming
  • Choosing and using a microphone for live streaming
  • Looking good on camera (positioning, lighting)
  • Setting up a mixer and a multiple camera shoot
  • Setting exposure using zebra stripes (DSLR and camcorder)
  • Connecting an XLR microphone and soundboard to a DSLR and camcorder
  • Choosing a streaming encoding tool
  • Encoding for live delivery
  • Connecting to a live streaming service provider
  • Embedding the live stream into a webpage and delivering to social media platforms


Streaming Media University Workshops
Length: 3 Hours
Speaker(s):
, CTO, videoRx
Description: If you’re already familiar with the basics of FFmpeg operation, you’re ready to tackle more ambitious tasks with one of the most powerful compositing tools available. In this workshop, we explore composition of two video sources with text labels and placement, setting up multiple processes to output multiple bitrates for adaptive delivery, using the “tee muxer” to distribute one encoding process to several outputs, and accessing connected hardware (e.g., webcams, A/V capture devices) and networked hardware (e.g., IP cameras) as inputs to FFmpeg processes. Additionally, a diagnostic test will be made available for attendees of this advanced workshop.

Not sure whether you should attend this advanced workshop on FFmpeg or the introduction workshop? Click  here  for a quick quiz on your FFmpeg knowledge.


5:00 PM
VIP Welcome Mixer
Length: 1 Hour
Description: Join us for cocktails and a beautiful sunset over the Pacific as we kick off the start of Streaming Media West 2021. Open to all full-conference attendees, speakers, and exhibitors. No access to “Discovery Pass Only” holders

8:00 AM
Continental Breakfast
Length: 1 Hour
9:00 AM
Morning General Sessions
Length: 1 Hour
Description: Check back soon for details.

10:00 AM
Morning General Sessions
Length: 30 Minutes

Title: Video Engineering Meetup
Time: 10:00 AM - 10:30 AM
Description: We're giving you more ways to network at Streaming Media West 2021 with community meet ups. Each one will bring together like-minded individuals to share knowledge, exchange contact info, and get expert advice from Streaming Media contributing editors. All meetups will take place in the Networking Lounge located in the Showcase area.

10:30 AM
Morning General Sessions
Length: 45 Minutes
Description: There's no shortage of research on what consumers are watching and how they're watching it, but there is precious little on what sorts of workflows OTT platforms and other streaming publishers are using to deliver all that content. This session looks at exclusive research from Streaming Media, Unisphere Research, and Help Me Stream Research Foundation, sponsored by AWS, that takes a look behind the curtain at the mix of streaming types and workflows—including live, on-demand, on-prem, and cloud—that has taken hold today, as well as the business reasons behind the decisions streaming providers make. A panel discussion follows a brief presentation of the research findings.

11:30 AM
Business & Strategy Track
Length: 1 Hour
Description: Gone are the days when Nielsen’s TV ratings offered a clear and simple way to measure who watched what. Measuring streaming viewers would be equally easy if everyone was watching the same content on the same device. But that’s not how it works: Content is available on multiple platforms, and viewers watch it on myriad devices, sometimes switching device midstream. So how can programmers and advertisers measure and target accurately in a multiplatform world?

Technical & How To Track
Length: 1 Hour
Description: Some video streaming professionals might be getting tired of midnight calls from irate executives because ads aren’t being served to end users. Others might be frustrated because their customers continuously complain about audio/video sync issues. Yet other professionals might be dissatisfied by the industry analysts always calling out how the video start times for their OTT service are abnormally sluggish. This session covers various video streaming issues and the methodology, tips, tools, and tricks to isolate, resolve, and recover from these issues in an efficient and cost-effective manner.

OTT Leadership Summit
Length: 1 Hour
Description: Streaming Media editor-in-chief Eric Schumacher-Rasmussen sits down with executives from leading OTT services for a deep dive into their successes, their mistakes, and the lessons they’ve learned along the way. Check back later to find out who!

Video Engineering Summit
Length: 1 Hour
Description: IP multicast is 32 years old this year. This session takes a rapid tour through multicast’s history; looks at some deployments and their successes and failures; and examines the emergence of IPTV, operator CDN, and application-layer P2P models. It then looks at why multicast adoption has been difficult, as well as some of the technical and commercial challenges it has faced. Finally, it looks to the future and the re-emergence of interest with the hot new technologies in the space, including multicast-ABR, LTE-B, and BIER.

Live Streaming Summit
Length: 1 Hour
Description: It’s been a year of unprecedented virtualization in live streaming and production—not just virtualized workflows, but also virtual production—where live action and computer-aided visualization converge, creating immersive environments and virtually limitless possibilities for content creators. This innovation springs from the gaming and esports world, thanks to software engines like Unreal and Unity, but virtual production is making inroads into entertainment, education, and enterprise streaming, with the market projected to grow to nearly $4 billion by 2027. In this session, you hear from virtual production innovators working in a variety of different verticals, who discuss their virtual production work and spaces, emerging opportunities in the field, and how others can step into this new frontier.

Sports & Esports Streaming Summit
Length: 1 Hour
Description: After a strange year for sports, global streaming services are making a renewed push against the traditional sports TV titans of broadcasting and pay TV. The business of sports TV has never been more competitive, even with slumping ratings due to the lingering effects of COVID-19. Live sports is one of the only “appointment TV” staples left, but are that audience’s interest and loyalty ever fully coming back? And can streamers and pay TV find a way to become good teammates for their mutual benefit? An all-star panel of experts from across the sports TV landscape discusses these issues and more, along with new results from Altman Solon’s 2021 Global Sports Survey.

Discovery Track
Length: 1 Hour
Description: Check back soon for details.

12:30 PM
Lunch Break
Length: 1 Hour
1:30 PM
Business & Strategy Track
Length: 45 Minutes
Description: By some estimates, connected television (CTV) advertising grew by more than 40% in the last year, and more and more brands are shifting their spends to OTT. And while technological challenges remain, the targeting afforded by CTV offers marketers unparalleled opportunities to reach audiences with advertising that is more relevant and more effective than ever before.

Technical & How To Track
Length: 45 Minutes
Description: Creating compelling experiences for sports fans has risen to a new level in this COVID era and era. In this session, join Tim Brady, solution architect at iX.co, and Robert Reinhardt, streaming media consultant from VideoRx, to learn how ultra-low-latency video delivered in sync via WebRTC is reshaping live streaming engagement for sports leagues such as the NFL. When sports fans can watch games in real time on interactive platforms with other fans, creative opportunities for alerting and gaming are offered. Real-time engagement also opens opportunities for producers to direct the interactive experience as a coordinated show, just like a TV broadcast, with feedback from fans, gaming between fans, and personalization. With the advancement of sports data to include positional data at speeds near real time, fans can be guided to watch where the play is going, not just talk about past plays.

OTT Leadership Summit
Length: 45 Minutes
Description: As viewers cut the cord, they’re finding that (much to their chagrin) they’ve sometimes lost local news, weather, and sports, as well as scripted and unscripted content from their local country or region. Savvy OTT services are partnering with local stations and content creators to deliver the best of both worlds, to the delight of both viewers and advertisers.

Video Engineering Summit
Length: 45 Minutes
Description: The video codec market has never seen so many competing standards, all racing to satisfy the incredibly diverse needs of the media industry. Some standards have firmly established themselves within the broadcast landscape, while VVC and EVC are on the way. This presentation provides an impartial overview of the development of these video media processing standards, along with the associated challenges in bringing them to market. It also highlights the main commonalities and distinguishing coding features within the two codecs, opening up a debate for joint design for both codecs in software-based encoder implementation.

Live Streaming Summit
Length: 45 Minutes
Description: Given the explosion of remote and distributed production workflows over the last year and a half, many producers are already ingesting and moving content largely without the assistance of SDI cables and the like. The next logical step, according to virtualization pioneer Jef Kethley—who was cloud when cloud wasn’t cool—is to migrate that entire workflow to the cloud. Join Jef in this session to learn about the pros and cons of cloud production, how to choose a cloud production tool, and how to develop a cloud workflow that will work for you.

Sports & Esports Streaming Summit
Length: 45 Minutes
Description: Sports and esports viewers have more choices than ever, and while the die-hards will always watch their favorite teams and athletes, broadcasters know that it takes more than play-by-play, color commentary, and a telestrator to keep everyone else engaged. In this session, rightsholders and broadcasters present real-world success stories highlighting how innovative approaches to production, presentation, and audience interactivity separate the winners from the losers in an increasingly crowded competition for viewers.

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

2:30 PM
Business & Strategy Track
Length: -675 Minutes
Description: From content production and user experience to targeted advertising and churn reduction, there’s no part of the streaming video ecosystem that’s not driven by data. Or at least, that’s how it should be. We’ve got more insight than ever into what audiences watch and buy, but consumer privacy concerns (and regulations) can complicate the kind of data we collect and how we can use it. This panel looks at these data dilemmas from all the angles.

Technical & How To Track
Length: 45 Minutes
Description: Chances are, if you haven't moved most or all of your streaming and broadcast workflows to the cloud, you're planning on it. Benefits include lower total cost of ownership, faster time to market, quicker response times, and reduced delivery costs. But how do you get there, and what are the essential questions to ask your vendors? If you’ve already made the move to the cloud, this panel can help you find new efficiencies in your workflows. If you haven’t, this panel can help you make the right strategic and purchasing decisions.

OTT Leadership Summit
Length: 45 Minutes
Description: Nobody likes the cable bundle. But it turns out that lots of people like the ability to access almost all the shows, movies, and events they want to watch in the same place rather than bouncing from one app to another and managing multiple bills and credentials. Is the once-skinny OTT bundle giving way to a fatter bundle? And how can vMVPDs avoid the mistakes the cable companies made that turned viewers away in the first place?

Video Engineering Summit
Length: 45 Minutes
Description: Per-title encoding has been around since 2015; in this session, we compare and benchmark per-title encoding technologies from vendors like Brightcove, Bitmovin, and AWS Elemental MediaConvert and DIY solutions like capped CRF. We analyze encoding ladders produced for both H.264 and HEVC, with a preview of how encoding ladders will look for AV1.

Live Streaming Summit
Length: 45 Minutes
Description: Even as social distancing regulations ease in some parts of the world and large-scale live events from sports to concerts return to larger in-venue crowds, streaming audiences remain an essential part of events’ monetization models, so the lessons of the last year, in which event profitability hinged largely on compelling streams, remain critical to future success. So, what did we learn about targeting and engaging streaming audiences, connecting them with brands, measuring engagement, and expanding reach? How will we apply and leverage those lessons going forward?

Sports & Esports Streaming Summit
Length: 45 Minutes
Description: If you think esports is just for kids, think again. Revenue in 2021 is expected to surpass $1 billion, the Olympics has added an esports event in Tokyo, and Netflix is even rumored to be getting gaming. What part will streaming video play in esports' explosive growth, and how can broadcasters, OTT services, and social video platforms work with esports leagues and players to deliver the best experiences to fans? And what can “traditional sports” broadcasters learn from the cutting-edge world of esports?

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

3:15 PM
Business & Strategy Track
Length: 30 Minutes

Title: OTT Meet Up
Time: 3:15 PM - 3:45 PM
Description: We're giving you more ways to network at Streaming Media West 2021 with community meet ups. Each one will bring together like-minded individuals to share knowledge, exchange contact info, and get expert advice from Streaming Media contributing editors. All meetups will take place in the Networking Lounge located in the Showcase area.

3:45 PM
Business & Strategy Track
Length: 45 Minutes
Description: The big monetization story of the last 18 months has been advertising, but the average household still has subscriptions to four or more SVOD services. Now, even the subscription services are jumping on the advertising train, using a hybrid approach to lower the cost to consumers while keeping their revenue streams flowing. So how can OTT services decide which models are best for their audience and content?

Technical & How To Track
Length: 45 Minutes
Description: COVID-19 radically altered the role of video at work, and for most organizations, the changes were considerably more involved than giving work-from-home employees webcams and microphones for meetings. For more involved video communications, cloud production became the norm, and there’s no going back to a time when all meetings and corporate events had to be in-person. We look at leading tools and best practices for business communications in the “new normal.”

OTT Leadership Summit
Length: 45 Minutes
Description: Streaming media has taken a permanent hold on viewers and advertisers. Linear channels like Samsung Plus, PLEX, Pluto TV, and others have been racking up hours of view time monthly. Is it time to open up the technology for true live channels? Besides the obvious sports and news, what other content categories may capture a live audience? This panel of industry experts gives you an insider’s view into the answers.

Video Engineering Summit
Length: 45 Minutes
Description: This presentation explores the design of a mass-scale OTT streaming system utilizing multiple codecs, including AV1, HEVC, and H264, while targeting a population of devices with different decode capabilities. By incorporating a certain edge manifest filtering logic and using optimal ABR encoding profile generation, such a system can deliver good performance with surprisingly few streams. Tests show that even with 10 to 12 total streams, we can achieve about the same performance as a system using 21 streams with seven-stream ABR profiles generated for each codec separately. Such reduction of streams significantly reduces encoding, storage, and CDN delivery costs.

Live Streaming Summit
Length: 45 Minutes
Description: As social distancing requirements mandated remote workflows for most streaming productions in 2020, remote production proved not only viable but, in many cases, greatly advantageous. It reduced the number of crew required on-site, cut down on lost travel time, limited in-venue expenses, and enabled outfits running large and concurrent events to work more efficiently. As large-scale in-person events from esports to entertainment return—most likely as hybrid events with co-equal off-site streaming audiences—will we also see hybrid workflows emerging, with master control, technical direction, graphics, or other production elements managed off-site?

Sports & Esports Streaming Summit
Length: 45 Minutes
Description: Wayne Gretzky famously said, "Skate to where the puck is going, not where it has been." Our closing panel brings together disruptors to talk about where we are going to see the next round of innovation, from revolutionary viewing experiences, creative sponsorship and branding models to outside-the-box social media campaigns, to grab fans and keep them coming back for more.

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

4:30 PM
Business & Strategy Track
Length: 1 Hour
Description: Get a firsthand look at the leading software, hardware, and network solutions and services in the streaming media industry. The Showcase is the perfect place to meet with conference sponsors. Open to all.

5:30 PM
Business & Strategy Track
Length: 1 Hour 30 Minutes
Description: We’re back in-person and ready to network! Join friends, colleagues, and industry peers outside on the Lighthouse Courtyard while enjoying drinks and tasty bites. Open to all.

8:30 AM
Morning General Sessions
Length: 12 Hour 30 Minutes
Description: Grab your breakfast and join Streaming Media Magazine editor Eric Schumacher-Rasmussen and emcee Jose Castillo of ThinkJose, as they announce the winners of the 13th annual Readers’ Choice Awards.

9:00 AM
Morning General Sessions
Length: 1 Hour
Description: Check back soon for details.

10:00 AM
Morning General Sessions
Length: 30 Minutes

Title: Enterprise Video Meet Up
Time: 10:00 AM - 10:30 AM
Description: We're giving you more ways to network at Streaming Media West 2021 with community meet ups. Each one will bring together like-minded individuals to share knowledge, exchange contact info, and get expert advice from Streaming Media contributing editors. All meetups will take place in the Networking Lounge located in the Showcase area.

10:30 AM
Business & Strategy Track
Length: 45 Minutes
Description: Live conferences and trade shows are back! But a funny thing happened during the pandemic: The streaming video industry was forced to “drink our own Kool-Aid” and deliver events virtually, only to find that all the virtual event platform bells and whistles didn’t matter if the video wasn’t reliable. This panel offers a no-holds barred discussion of what works, what doesn’t, and what the future of video-based event technology should look like.

Technical & How To Track
Length: 45 Minutes
Description: Content delivery is rapidly changing, and the market is highly fragmented and complex. Multi-CDN has become the norm, and real-time measurements are vital for load balancing and CDN switching. Security, performance, QoS, and scale are top of mind, while edge compute and Open CDN standards are giving media companies more options than ever before to get their content to their customers. Streaming Media contributing editor Dom Robinson interviews leading CDN providers, asking questions from the point of view of a potential customer. Be sure to bring your questions, too!

OTT Leadership Summit
Length: 45 Minutes
Description: Streaming Mediaeditor-in-chief Eric Schumacher-Rasmussen sits down with executives from leading OTT services for a deep dive into their successes, their mistakes, and the lessons they’ve learned along the way. Check back later to find out who!

Video Engineering Summit
Length: 45 Minutes
Description: CMAF can offer a unified segment media delivery format across HLS and DASH with DRM, and that can have a profound impact. This session not only provides an overview of CMAF—what it is, how to create assets for it, and what key features it can enable—but pulls from real-world experiences implementing CMAF for leading broadcast companies and small organizations alike. Key focus areas are low latency, DRM, and dynamic ad insertion. Expect to walk away with a treasure trove of technical information, resources, and the understanding to make the right decisions going forward on your journey to streaming excellence.

Live Streaming Summit
Length: 45 Minutes
Description: How reliable is your live-streaming production workflow, and how well is it adapted to today’s fluid production scenarios? Learn how to use and configure the essential components of a live-streaming system, including cameras, H.264 encoders/streamers, video switchers, video signal conversion, recorders, and more. You also learn how to best deploy live-event streams to your audience based on business requirements and adapt your production approach based on on-site safety and health regulations. Do you use free social media outlets, work with a premium third-party streaming service, or build your own live-streaming infrastructure? Learn how to approach different live scenarios with the right gear to fit your budget.

Enterprise & Education Video Summit
Length: 45 Minutes
Description: With COVID-19 changing the way organizations approach office space, what does this mean for enterprise streaming? With more users accessing the corporate network remotely, organizations need to ensure their networks are properly configured to support these users. Just as important, organizations need to ensure their networks can support the tremendous increase in video usage that will continue when people return to the office. This presentation considers newer networking capabilities such as VPN split tunneling, software defined networks (SDN), and secure access service edge (SASE), as well as the more familiar multicast, eCDN, and peer-to-peer. Case studies show how several enterprises have overcome issues as their environments changed.

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

11:30 AM
Business & Strategy Track
Length: 45 Minutes
Description: If content is king, then the user experience is the castle. Every touchpoint in the viewer journey—search, recommendation, program guide, thumbnails, previews, and playback—must be designed and built with usability and functionality working hand in hand for an experience that doesn’t merely serve consumers, but delights them. Panelists from leading broadcasters and OTT platform give you the keys to the castle (and talk about what belongs in the dungeon).

Technical & How To Track
Length: 45 Minutes
Description: The past 18 months have seen an explosion in free ad-supported TV (FAST) and other advertising-based streaming services. As consumers reach their limit of SVOD users, they’ve become accustomed to paying with their attention rather than their wallets. That’s put an unprecedented amount of pressure on ad tech to deliver a seamless, relevant viewer experience, and content publishers have been forced to scale those ad tech solutions like never before. This panel examines the challenges that still remain for the ad tech industry and offers some solutions.

OTT Leadership Summit
Length: 45 Minutes
Description: More than 60% of U.S. households subscribe to at least one SVOD service, according to Parks & Associates; Deloitte says that the average subscriber pays for three services. As the total cost of those services approaches the cost of a cable TV bundle, will we see a reduction in subscriptions? Should we expect more bundling of SVOD services, with or without cable subscriptions? How can SVOD services prevent customer churn—or take advantage of it?

Video Engineering Summit
Length: 45 Minutes
Description: If you can’t measure it, you can’t manage it. This session starts by providing an overview of the different metrics tools on the market, then assesses where each one fits in the flow, from experimentation to production to encoding to distribution. You’ll leave knowing how you can measure video quality throughout the ingest, encoding, and distribution ecosystems to identify errors and ensure that you deliver optimal QoE to tall customers.

Live Streaming Summit
Length: 45 Minutes
Description: How low can your latency go? From entertainment to esports and online gaming, nearly every live stream can benefit from reducing latency. But how much you need to prioritize low latency to meet your audience’s expectations depends on who your audience is and what type of streaming you’re doing. And how much of it you can control depends on a number of factors. What are the factors you should consider to address streaming latency, and what practical steps can you take to reduce it? Our panel of experts discusses the key latency issues facing live streamers today, and how low you can—or need to—go.

Enterprise & Education Video Summit
Length: 45 Minutes
Description: Educators learned a lot about video teaching while schools were closed, and now that everyone is back in the classroom, the challenge becomes integrating those skills and technologies into a learning environment that is increasingly hybrid in nature. This panel examines the tools and strategies that are most effective for both synchronous and asynchronous learning, how to integrate third-party video platforms with established learning management systems, and best practices for meeting the needs of all students, whether in-person or virtual.

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

12:15 PM
Business & Strategy Track
Length: 1 Hour
1:15 PM
Business & Strategy Track
Length: 45 Minutes
Description: It’s harder than ever to know with confidence what device and operating system your viewers will be watching your content on. The old adage “Assume they’re watching on the biggest screen available” isn’t even true anymore—it’s as much about convenience as it is screen size. You can’t even assume that viewers will finish a movie, show, or game on the same device they start watching it on. And, of course, device usage varies dramatically based on geography and age. How do these factors impact how OTT services conceive and deliver their content?

Technical & How To Track
Length: 45 Minutes
Description: Depending on who you ask, ATSC 3.0 is the best thing for the streaming industry since sliced bread or a standard that will never gain widespread adoption. But it’s being rolled out in a new market almost every month, and the combination of multicast delivery, two-way communication, and web-based technologies brings the best of broadcast with the best of streaming. Roadblocks remain, but our panel discusses the current state of ATSC 3.0 as well as the technical challenges involved with bringing it to more markets.

OTT Leadership Summit
Length: 45 Minutes
Description: Increasingly, video services face their biggest competition not from other OTT platforms, but from video gaming, esports, social media, and other ways consumers spend their time online. Interpret’s Brett Sappington shares the firm’s latest research gives a 30,000-foot view of the holistic world of digital entertainment, highlighting how video of different types fits into the larger picture of consumers’ overall viewing, how that impacts they ways brands can reach audiences, and how it’s all changing.

Video Engineering Summit
Length: 45 Minutes
Description: In-person attendance restrictions will continue to pressure event producers to simulcast a live stream for both remote presenters and off-site attendees. As such, low-latency workflows will likely be more in demand than ever. In this session, learn about the various degrees of low latency with HLS, LL-HLS, SRT, and WebRTC; the existing options for publishing and playing low-latency content; the technical risks involved with each technology; and the budget implications.

Live Streaming Summit
Length: 45 Minutes
Description: With all due respect to pristine production value, streamlined workflows, heightened interactivity, and killer content, it’s all for naught if you can’t deliver a resilient, reliable, high-quality stream. If your stream starts buffering as the ball sails toward the goal or the emcee announces, “The winner is …,” your audience (and your advertisers) won’t give you credit for trying. Having a robust CDN—or even multiple CDNs—as the backbone of your stream is key. This panel discusses the current state of streaming infrastructure and what you need to know to maintain five-nines streaming reliability when it matters most.

Enterprise & Education Video Summit
Length: 45 Minutes
Description: This session provides an overview of the three most popular live webinar solutions and looks at networking considerations for both remote and in-office users. For example, Zoom does not use traditional HTTP streaming, so eCDNs built for HTTP streaming will not be effective. We assess some new technologies that are attempting to help scale all three of these solutions and provide use cases for how organizations have deployed them effectively and used them to complement their more traditional enterprise webcasting solutions.

Discovery Track
Length: 45 Minutes
Description: Check back soon for details.

2:00 PM
Business & Strategy Track
Length: 30 Minutes

Title: Live Streaming Meet Up
Time: 2:00 PM - 2:30 PM
Description: We're giving you more ways to network at Streaming Media West 2021 with community meet ups. Each one will bring together like-minded individuals to share knowledge, exchange contact info, and get expert advice from Streaming Media contributing editors. All meetups will take place in the Networking Lounge located in the Showcase area.

2:30 PM
Closing General Sessions
Length: 45 Minutes
Description: Conventional wisdom is that the COVID-19 pandemic accelerated changes that were already afoot in streaming, both within in the industry and in consumer behavior. But are those changes really here to stay? This panel of leading industry experts and observers examines what’s changed, what hasn’t, and what we’ve learned since the beginning of 2020.

3:30 PM
Closing General Sessions
Length: 1 Hour
Description: Check back soon for details.

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