Program

Our Streaming Media West Connect 2020 program offers a week-long series of FREE online webinars that will provide practical advice and inspiring thought leadership from the world’s leading organizations. We're also offering Streaming Media University Workshops online on October 5 - 6 for just $199 each. These 3-hour, in-depth workshops offer training from expert instructors that you can't get anywhere else.

In addition, we're also bringing you the next installment of Content Delivery Summit on October 5.

Tuesday, Sep 29

Streaming Media West Connect Webinars

 

TUE1. The State of the Streaming Market

11:00 AM2020-09-292020-09-29

Tuesday, September 29: 8:00 a.m. - 9:00 a.m. (PT) / 11:00 a.m. - 12:00 p.m. (ET)

In this special keynote presentation, Streaming Media editor Eric Schumacher-Rasmussen will be joined by one of Streaming Media's partners to present the findings of original research into the streaming video market, followed by a lively and provocative discussion about the survey results in a question-and-answer session with our audience.

Moderator:

, VP & Editor-in-Chief, Streaming Media


 

TUE2. CMAF and the Future of OTT

01:00 PM2020-09-292020-09-29

Tuesday, September 29: 10:00 a.m. - 11:00 a.m. (PT) / 1:00 p.m. - 2:00 p.m. (ET)

Has the time finally arrived for all OTT services to take the leap to the Common Media Application Format (CMAF)? Recent entrants Disney and Peacock both embraced CMAF when they launched, and its efficiency, compatibility with the Common Encryption standard, and support for both MPEG-DASH and HLS as well as the latest codecs mean that others should consider following.

Moderator:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media


Speaker:

, Principal Architect, Akamai Technologies

 

TUE3. Accessible Online Video Programming and User Interfaces: What's Required by the FCC?

03:00 PM2020-09-292020-09-29

Tuesday, September 29: 12:00 p.m. - 1:00 p.m. (PT) / 3:00 p.m. - 4:00 p.m. (ET)

The FCC has accessibility rules around online video programming and user interfaces. Find out about the detailed closed captioning rules for full-length video programming and video clips. Further learn about the accessibility requirements that apply to equipment designed to receive or play back video programming, including personal computers, tablets, and smartphones.

Speaker:

, Chief, Disability Rights Office, Federal Communications Division, FCC

 

TUE4. Creating Personalized OTT Channels

05:00 PM2020-09-292020-09-29

Tuesday, September 29: 2:00 p.m. - 3:00 p.m. (PT) / 5:00 p.m. - 6:00 p.m. (ET)

The last thing consumers want to do is spend all their free time searching for something to watch. We’ve talked about true personalization for a long time, and our panel of experts discuss exactly what you should be doing and what technologies you’ll need to make it happen. Where does machine learning fit in? What about first-party or third-party data? How about voice? Will your mobile apps need something different than a connected TV? What do you do about niche vs. broad content? Do AVOD and SVOD libraries require different approaches? This is a technical conversation on how to implement things you need to know about.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Wednesday, Sep 30

Streaming Media West Connect Webinars

 

WED1. Where the Puck Is Going: What's Next for Esports & Sports Streaming

11:00 AM2020-09-302020-09-30

Wednesday, September 30: 8:00 a.m. - 9:00 a.m. (PT) / 11:00 a.m. - 12:00 p.m. (ET)

Wayne Gretzky famously said, "Skate to where the puck is going, not where it has been." This panel brings together veterans and rookies alike to talk about where we are going to see the next round of innovation in sports and esports streaming, from revolutionary viewing experiences to creative sponsorship and branding models to outside-the-box social media campaigns to grab vans and keep them coming back for more.

Speaker:

, Co-Founder, Cheesehead TV

 

WED2. The Inside Scoop: Tech Talks With Industry Leaders

01:00 PM2020-09-302020-09-30

Wednesday, September 30: 10:00 a.m. - 11:00 a.m. (PT) / 1:00 p.m. - 2:00 p.m. (ET)

Leading technology and service providers share their insights into the crucial challenges facing the streaming industry and how best to solve them. No sales pitches—just real talk about what works and what doesn’t.

 

WED3. How To: Migrating Low Latency Web Apps to WebRTC

03:00 PM2020-09-302020-09-30

Wednesday, September 30: 12:00 p.m. - 1:00 p.m. (PT) / 3:00 p.m. - 4:00 p.m. (ET)

As the deadline for Flash Player's end of life approaches, more and more businesses that cautiously waited for WebRTC to support their requirements are updating their end-to-end publishing and playback systems to WebRTC. In this session, you learn how to prepare for WebRTC application development and explore various client and server options. You also learn how to use browser debugging tools for WebRTC development.

Speaker:

, CTO, videoRx

 

WED4. Building an OTT Service People Want

05:00 PM2020-09-302020-09-30

Wednesday, September 30: 2:00 p.m. - 3:00 p.m. (PT) / 5:00 p.m. - 6:00 p.m. (ET)

The last year has seen the launch of several successful high-profile OTT services, along with at least one that, well, let’s just say wasn’t so successful. This panel discusses what the winners have done right, what the losers did wrong, and how the incumbents in the space are keeping up with these new entrants. Our panelists discuss everything from programming and user experience to customer acquisition/retention strategies and technical innovations that keep get users to sign up and keep coming back for more.

Moderator:

, Chief Executive, Global Market Technologist, Analyst/Advisor, PADEM Media Group


Speaker:

, CEO, Tulix

Thursday, Oct 1

Streaming Media West Connect Webinars

 

THU1. Live Streaming in the "New Normal"

11:00 AM2020-10-012020-10-01

Thursday, October 1: 8:00 a.m. - 9:00 a.m. (PT) / 11:00 a.m. - 12:00 p.m. (ET)

Live event spaces have been dark for months, but the hunger for shared cultural experiences is stronger than ever. Live streaming has stepped in to fill the void with quarantine concerts, virtual conferences, and all manner of hitherto unforeseen ways to bring people together in the safety of their own homes. All of that has meant that "at home production" has, in many cases, literally become at-home production, creating both new opportunities and challenges for the teams tasked with delivering flawless live events to viewers across the world. This panel talks about the good, the bad, and the ugly of live streaming productions, both large and small, in 2020 and beyond.

Speaker:

, Producer & Co-Founder, LiveX

 

THU2. Thriving as an Independent in a World of OTT Acquisitions

01:00 PM2020-10-012020-10-01

Thursday, October 1: 10:00 a.m. - 11:00 a.m. (PT) / 1:00 p.m. - 2:00 p.m. (ET)

Today's streaming channel menus are riddled with former independents recently acquired by major studios. Pluto, Tubi, Xumo and others are all now backed by majors like Viacom and FOX. Where does this leave the remaining independent channels and how will they survive and thrive in the battle for audience and awareness?

Moderator:

, Office of the CEO, Best Ever Channels


Speaker:

, CEO, Cinedigm

 

THU3. How to Become a Remote Production Ninja

03:00 PM2020-10-012020-10-01

Thursday, October 1: 12:00 p.m. - 1:00 p.m. (PT) / 3:00 p.m. - 4:00 p.m. (ET)

Surprise: Remote production is the new standard. Here are 10 tips to help guide video producers into the remote production world. With nearly unlimited ways to solve remote production challenges, you can manage people, time, gear, data, and experiences better by knowing where you want to go before you even start.

Speaker:

, Imagineer, IEBA Communications

 

THU4. Streaming Ad Tech Relationship Advice

05:00 PM2020-10-012020-10-01

Thursday, October 1: 2:00 p.m. - 3:00 p.m. (PT) / 5:00 p.m. - 6:00 p.m. (ET)

Dear SSAI Girl, I’m having issues in my ad tech relationship, what should I do? Signed, Lost in SCTE.Dear LIS, Join Nadine Krefetz—aka The SSAI Girl—for a conversation on advertising technology. Bring all those tricky questions about SSAI, CSAI, programmatic, and more to this technical discussion with industry leaders from both the engineering and business sides of ad tech.

Speaker:

, Consultant, Reality Software and Contributing Editor, Streaming Media

Friday, Oct 2

Streaming Media West Connect Webinars

 

FRI1. OTT Monetization Models

11:00 AM2020-10-022020-10-02

Friday, October 2: 8:00 a.m. - 9:00 a.m. (PT) / 11:00 a.m. - 12:00 p.m. (ET)

AVOD, SVOD, TVOD? Hybrid? TRIBRID? There are almost as many approaches to monetizing content as there are types of devices to view that content on, and it’s no longer simply a choice of ad-supported vs. subscription. We examine the pros and cons of each and discuss how OTT services can determine the best model (or models) for their particular mix of content types, delivery, and audience.

 

FRI2. Lessons Learned From the COVID-19 Crisis

01:00 PM2020-10-022020-10-02

Friday, October 2: 10:00 a.m. - 11:00 a.m. (PT) / 1:00 p.m. - 2:00 p.m. (ET)

As the coronavirus pandemic spread across the world, streaming took center stage for entertainment, news, remote working, and online learning. In the middle of it all, major new OTT services like Peacock, Quibi, and HBO Max launched, and streaming video on social platforms has skyrocketed. How have all the players in the ecosystem responded to this unprecedented demand for streaming video, and is it sustainable? We look at everything from infrastructure and workflows to business models and social media strategies to share what the industry has learned and how it prepares us for the new reality, one in which streaming video is more important than ever before.

Monday, Oct 5

Content Delivery Summit

 

Content Delivery Summit

08:00 AM2020-10-052020-10-05

Monday, October 5: 5:00 a.m. - 3:00 p.m. (PT) / 8:00 a.m. - 6:00 p.m. (ET)

Go to the Content Delivery Summit site for complete program details.

Monday, Oct 5

Streaming Media University Workshops

 

W1. Streaming Media Bootcamp, Part 1: Encoding

11:00 AM2020-10-052020-10-05

Monday, October 5: 8:00 a.m. - 11:00 a.m. (PT) / 11:00 a.m. - 2:00 p.m. (ET)

This 6-hour course held over two days is designed to provide the necessary technical background for in-house professionals who are new to streaming media and to teach critical skills for on-demand and live streaming. Attendees can register for both parts or just one, depending on their needs. The first session starts with a review of fundamental video and streaming concepts and then covers encoding for on-demand delivery (VOD), including the following topics:

  • DIY vs. OVP (online video platform)
  • Choosing a streaming encoder (on-prem vs. cloud, build vs. buy)
  • Choosing an ABR technology (HLS, DASH, CMAF)
  • Creating an encoding ladder
  • Choosing and using digital rights management
  • Encoding for delivery to an encoding service or OVP
  • Uploading to an OVP and embedding the page
Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W2. Beginner's Guide to FFmpeg

03:00 PM2020-10-052020-10-05

Monday, October 5: 12:00 p.m. - 3:00 p.m. (PT) / 3:00 p.m. - 6:00 p.m. (ET)

One of the most widely used tools for video encoding and deployment processes is FFmpeg, an open-source command line utility that can read and write just about any video, audio, or subtitle codec with just about any format, container, or protocol. Starting with core command-line parameters, you’ll learn how to read video files and output in various bitrates, codecs, and containers. The workshop then moves into more intermediate-level commands with map parameters and video filters. We also look at streaming VOD as Live with RTMP distribution to social media and custom ingest destinations. (Not sure whether you should attend this introduction to FFmpeg or the more advanced workshop on Tuesday?Click here for a quick quiz on your FFmpeg knowledge.)

Speaker:

, CTO, videoRx

Tuesday, Oct 6

Streaming Media University Workshops

 

W3. Streaming Media Bootcamp, Part 2: Live Streaming

11:00 AM2020-10-062020-10-06

Tuesday, October 6: 8:00 a.m. - 11:00 a.m. (PT) / 11:00 a.m. - 2:00 p.m. (ET)

The live streaming component of Streaming Media Bootcamp covers the knowledge and skills necessary to produce live events and optimize audio and video quality for those who are on webcam or camera within your organization:

  • Categories of live service providers (webinar, conferencing, live streaming services), and how to choose the best one for your needs
  • Choosing and using a camera for live streaming
  • Choosing and using a microphone for live streaming
  • Looking good on camera (positioning, lighting)
  • Choosing a streaming encoding tool
  • Encoding for live delivery
  • Connecting to a live streaming service provider
  • Embedding the live stream into a webpage and delivering to social media platforms
Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W4. FFmpeg Advanced: Working with Multiple Sources, Inputs, and Outputs

11:00 AM2020-10-062020-10-06

Tuesday, October 6: 8:00 a.m. - 11:00 a.m. (PT) / 11:00 a.m. - 2:00 p.m. (ET)

If you’re already familiar with the basics of FFmpeg operation, you’re ready to tackle more ambitious tasks with one of the most powerful compositing tools available. In this workshop, we explore composition of two video sources with text labels and placement, setting up multiple processes to output multiple bitrates for adaptive delivery, using the “tee muxer” to distribute one encoding process to several outputs, and accessing connected hardware (e.g. webcams, A/V capture devices) and networked hardware (e.g. IP cameras) as inputs to FFmpeg processes. Additionally, a diagnostic test will be made available for attendees of this advanced workshop. (Not sure whether you should take this advanced workshop or the introductory workshop on Monday? Click here for a quick quiz on your FFmpeg knowledge.)

Speaker:

, CTO, videoRx

 

W5. Cloud Video Tools for Digital Natives or Broadcasters Moving to IP

03:00 PM2020-10-062020-10-06

Tuesday, October 6: 12:00 p.m. - 3:00 p.m. (PT) / 3:00 p.m. - 6:00 p.m. (ET)

Whether you’ve been on digital for a long time or are moving more of your broadcast workflow to IP, you’ll learn about the most innovative new video tools on the market. These new cloud platforms will help you replace on-prem systems and deliver video better, faster, and cheaper than previously. This workshop includes walk-through demonstrations of new products in the following areas:

  • Content contribution management
  • ML and AI analysis
  • Viewer engagement data in live overlays
  • OTT channel creation
  • Churn management
  • Ad personalization

Check back later for the list of products/platforms we'll be covering.

Speaker:

, Consultant, Reality Software and Contributing Editor, Streaming Media

 

W6. Building WebRTC Applications

03:00 PM2020-10-062020-10-06

Tuesday, October 6: 12:00 p.m. - 3:00 p.m. (PT) / 3:00 p.m. - 6:00 p.m. (ET)

If you want to take advantage of real-time audio and video communication services in your HTML5, iOS, and Android apps, chances are you’ll consider using WebRTC. In this session, you learn the what and how of using vendor-specific web app client-side SDK, exploring various open source and licensed services available. You learn what works and doesn't work across various browsers and WebRTC platforms.

Speaker:

, CTO, videoRx

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