As Director of Premium Subscriptions at Roku, Nicole has architected the evolution of the business from its early stages into an international digital ecosystem. In her role, she oversees strategic product vision and commercial execution, driving multi-year roadmaps that scale subscriber growth and platform monetization for the world's leading streaming partners on the #1 streaming OS in the United States, Mexico and Canada (Hypothesis Group, 2025). Nicole specializes in driving critical business outcomes for Roku and its partners, including ARPU optimization, international market entry, and long-term retention frameworks.