Agenda
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- Debate & Discuss
- Career Development
- Streaming Media Iconoclasts
- Let’s Play: Gaming & Sports
- The Home Screen: The Business of CTV
- Build vs. Buy: Choosing Streaming Infrastructure
- Modern Measurement: Who Counts Now?
- Media Moderation: Sustainability in Media
- No Company for Old-Fashioned
- Monday May 20
- Tuesday May 21
- Wednesday May 22
Streaming Media Iconoclasts
Debate & Discuss
Career Development
Let’s Play: Gaming & Sports
The Home Screen: The Business of CTV
Build vs. Buy: Choosing Streaming Infrastructure
Modern Measurement: Who Counts Now?
Media Moderation: Sustainability in Media
No Company for Old-Fashioned
1:00 PM
Streaming Media Iconoclasts
Length: 40 Minutes
Description: Check back soon for more details.
Debate & Discuss
Length: 1 Hour
Speaker(s):
Cynthia Nelson, Founder & Managing Partner, Luminacion
Jackie Hernandez, CEO, New Majority Ready
Steven Ship, CEO, Creative Intel
Marc Bloomgarden, CEO/Owner, Zoomari Films
Karissa Price, CMO, Dragonfruit.ai
Liz Blacker, EVP, Sabio, Inc
Reza Hashimi, CEO, Binj
Cynthia Nelson, Founder & Managing Partner, Luminacion
Jackie Hernandez, CEO, New Majority Ready
Steven Ship, CEO, Creative Intel
Marc Bloomgarden, CEO/Owner, Zoomari Films
Karissa Price, CMO, Dragonfruit.ai
Liz Blacker, EVP, Sabio, Inc
Reza Hashimi, CEO, Binj
Description: The AI buzz reached deafening levels in 2023 across every sector of the media, business, and technology worlds, and the question of AI’s enduring impact on streaming remains an open one, from both a live operations angle with the delegation and automation of various tasks to increasing personalization of the OTT experience (Joan Is Awful, anyone?). But how much of AI’s insurgency is fad, and how much is the actual future of streaming?
Career Development
Length: 1 Hour 15 Minutes
Speaker(s):
Ami Angelowicz, Principal, Align Digital + Social
Phoebe Gavin, Career and Leadership Coach, Better with Phoebe
Tim Duffy, Mindfulness-based Executive Coach and Meditation Teacher, Tim Duffy Meditation
Lynn Isenberg, CEO, Focus Media, Inc.
Ami Angelowicz, Principal, Align Digital + Social
Phoebe Gavin, Career and Leadership Coach, Better with Phoebe
Tim Duffy, Mindfulness-based Executive Coach and Meditation Teacher, Tim Duffy Meditation
Lynn Isenberg, CEO, Focus Media, Inc.
Description: In the ever-evolving landscape of media and entertainment, staying adaptable is key. This panel is designed not only for those looking to navigate personal career pivots, but also for anyone aiming to refocus their entrepreneurial efforts. Join us for a transformative discussion that aims to empower, inspire, and provide practical pathways for career transformation.
1:50 PM
Streaming Media Iconoclasts
Length: 40 Minutes
Description: Check back soon for details.
2:15 PM
Debate & Discuss
Length: 1 Hour
Speaker(s):
Curt Doty, Founder, RealmIQ
Peter Csathy, Founder & Chairman, Creative Media
Sam Khoze, AI Researcher & Technologist, CogiDigm
Guy Bisson, Executive Director & Co-Founder, Ampere Analysis
Robert Tercek, CEO, General Creativity
Curt Doty, Founder, RealmIQ
Peter Csathy, Founder & Chairman, Creative Media
Sam Khoze, AI Researcher & Technologist, CogiDigm
Guy Bisson, Executive Director & Co-Founder, Ampere Analysis
Robert Tercek, CEO, General Creativity
Description: Too much of the AI debate throughout our industry and others focuses on “It’s coming for our jobs” fearmongering. But there are more important questions for streaming and M&E stakeholders from content and channel creators to live producers to tech vendors to brands: How will AI/ML make my workflows more efficient and effective? How will it grow or refine my reach? And how will it boost my bottom line?
2:30 PM
Career Development
Length: 45 Minutes
Speaker(s):
Stef Ziev, Executive Coach, Keynote Speaker + Author, Stefanie Ziev Enterprises Inc.
Stef Ziev, Executive Coach, Keynote Speaker + Author, Stefanie Ziev Enterprises Inc.
Description: This interactive and expansive workshop inspires and supports participants to access, identify, and connect with their unique purpose and use that to inform their bigger vision. Through a thought-provoking and creative process, participants clarify what they want to bring to fruition in their lives 5 years from now and why this is important to claim now. Choosing your purpose-driven vision provides a road map to maximize potential and soar to new and impactful heights with ease and joy!
2:40 PM
3:30 PM
Streaming Media Iconoclasts
Length: 40 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Walker Jacobs, Global Chief Revenue Officer and President, USA, DAZN
Nadine Krefetz, Consultant, Reality Software
Walker Jacobs, Global Chief Revenue Officer and President, USA, DAZN
Description: Check back soon for details.
Debate & Discuss
Length: 45 Minutes
Speaker(s):
Mike Duffy, Co-founder/CEO, Yum Crunch
Kent Rees, GM, Sling Freestream
Hedvig Arnet, VP, Vevo
Dallas Lawrence, Chief Strategy & Communications Officer, Telly
Steve Crombie, CEO/Founder, Totem
Mike Duffy, Co-founder/CEO, Yum Crunch
Kent Rees, GM, Sling Freestream
Hedvig Arnet, VP, Vevo
Dallas Lawrence, Chief Strategy & Communications Officer, Telly
Steve Crombie, CEO/Founder, Totem
Description: Today, we see streaming and media entertainment split into two distinct platforms—mobile and CTV. This means technology developers and media stakeholders must approach them in different ways, recognizing generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform. What is the value proposition for each in the current landscape, and where do the key content categories of premium, niche, and social factor into the equation?
Career Development
Length: 15 Minutes
Speaker(s):
Lori Greene, Founder, LPG edu
Lori Greene, Founder, LPG edu
Description: Agility, resilience, and flexibility are crucial to thrive in this challenging economy. So, how do you change course so that you’ll flourish in your next career phase? Whether your new path is forced or fated, we look at five steps that can help you move in a different direction without losing your way.
3:45 PM
Career Development
Length: 45 Minutes
Speaker(s):
Jayzen Patria, Personal Branding Expert
Jayzen Patria, Personal Branding Expert
Description: In your career, are you coffee, or are you Starbucks? Are you a commodity-based worker who is interchangeable with others and defined by your current job or company? Or, are you a super-premium brand that has others lined up to support your next opportunity and who are willing to pay for your value?
In this hands-on working lab, you build, refine, and document your winning, super-premium, professional brand using a real marketer’s toolkit. Roll up your sleeves and build a plan to stand out from the crowd by turning up the volume on your best, authentic self. Walk away with a toolkit so you can further define your brand DNA as you grow your network and career.
As a result of this session, you will:
- Define your career audience avatars and plan how to super-serve your super fans.
- Identify your unique actions and behaviors that propel you forward in your career.
- Create a word bank of super-sized brand attributes to leverage in your networking and digital marketing efforts.
4:20 PM
Streaming Media Iconoclasts
Length: 40 Minutes
Description: Check back soon for details.
4:30 PM
Debate & Discuss
Length: 45 Minutes
Speaker(s):
Erica Gruen, Principal, Quantum Media Associates
Stan Ruszkowski, President, The Boxoffice Network
Nathan Guetta, CEO, 2E6E6
Steve Crombie, CEO/Founder, Totem
Joe Caporoso, President, Team Whistle
Erica Gruen, Principal, Quantum Media Associates
Stan Ruszkowski, President, The Boxoffice Network
Nathan Guetta, CEO, 2E6E6
Steve Crombie, CEO/Founder, Totem
Joe Caporoso, President, Team Whistle
Description: Much of the media conversation centers around the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another. But in a world where the lines between niche and mainstream media companies are increasingly blurred, and YouTube, a platform associated with UGC and influencers, is emerging as the largest media channel on the planet, what really constitutes premium content? What makes the distinction meaningful for those with a stake in streaming?
Career Development
Length: 45 Minutes
Speaker(s):
Lori Greene, Founder, LPG edu
Sara Demenkoff, Entertainment Marketing Consultant, JustWatch
Karen Morgan, President, Morgan Search International
Andy Pondillo, Senior Content Solutions Consultant, LinkedIn
Dayo Harewood, SVP Creative & Brand Marketing, Paramount Brand Studio
Lori Greene, Founder, LPG edu
Sara Demenkoff, Entertainment Marketing Consultant, JustWatch
Karen Morgan, President, Morgan Search International
Andy Pondillo, Senior Content Solutions Consultant, LinkedIn
Dayo Harewood, SVP Creative & Brand Marketing, Paramount Brand Studio
Description: Whether you like it or not, everyone is a brand. That means that no matter what level you're on or where you are in a job search, you'll need to get out there at least a little bit and make a name for yourself. So, how do you do that? How can you expand your network without it being transactional? What can you do to build a clientele for a new business? We discuss all of this, show you how to network for the long run, and much more. Join us.
5:15 PM
Streaming Media Iconoclasts
Length: 1 Hour 15 Minutes
Description: All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.
8:00 AM
9:00 AM
Keynotes
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Laura Florence, SVP Global FAST Channels, Fremantle
Andy Beach, CTO, Media & Entertainment, Worldwide, Microsoft
Nadine Krefetz, Consultant, Reality Software
Laura Florence, SVP Global FAST Channels, Fremantle
Andy Beach, CTO, Media & Entertainment, Worldwide, Microsoft
Description: Could retro content reimagined reshape the future of interactive TV? Reinvigorating Fremantle’s deep back catalog of TV game show classics by bringing FAST viewers fully into the game, Fremantle’s data and AI-powered Beat the BUZZR platform may well transform how streaming channels engage audiences and generate revenue. Developed in collaboration with Microsoft, NVIDIA, and other key technology partners, Beat the BUZZR is largely the brainchild of Microsoft CTO Andy Beach and Fremantle SVP, global channels, Laura Florence. In Streaming Media NYC’s opening keynote, they reveal Beat the BUZZR’s fascinating backstory, explore its underlying tech, and discuss how its innovations might revolutionize streaming monetization. Game on!
9:45 AM
Keynotes
Length: 30 Minutes
Speaker(s):
Alison Kolodny, Senior Product Manager, JWP
Alison Kolodny, Senior Product Manager, JWP
Description: The video streaming business is complex. It's full of requirements that consistently change at the whim of viewer consumption trends, is drowning in technical complexity, and is struggling to balance operational efficiencies with innovation and growth. What is it going to take to gain back control? Less vendor management? Agile systems? Flexible monetization? More data? Where have we been, and where are we going ... complex to simple, simple to innovative. It's really about cutting through the clutter and embracing a future where our video business thrives.
10:15 AM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:45 AM
Keynotes
Length: 45 Minutes
Speaker(s):
Mike Duffy, Co-founder/CEO, Yum Crunch
Michele Fino, Head of Branded Entertainment, Crackle
Laura Sandoval, Head of Media & Entertainment, Uber Advertising
Lauren Denowitz, Founder, Witz About Her - Brand Entertainment & Marketing Consulting
Mike Duffy, Co-founder/CEO, Yum Crunch
Michele Fino, Head of Branded Entertainment, Crackle
Laura Sandoval, Head of Media & Entertainment, Uber Advertising
Lauren Denowitz, Founder, Witz About Her - Brand Entertainment & Marketing Consulting
Description: Programmatic and addressable campaigns combined with the power of big tech have upset the balance between brand and performance marketing, between awareness and shopability. Trade Desk says nearly $6 billion in retail media will come to CTV by 2028. In a world of increasingly commoditized impressions and audiences, where is a marketer’s money best spent—premium TV environments for brand awareness, but less attribution, or performance marketing? Can TV publishers compete with social video on performance-based advertising? Should they, or are they risking brand damage?
11:30 AM
Keynotes
Length: 30 Minutes
Description: This is a Fireside Chat between Steve Ellis, chief operating officer, Paramount Advertising, and Evan Shapiro, media cartographer. Ellis has a storied history at the forefront of media disruption, as the founder of the groundbreaking influencer platform WhoSay. Ellis and Shapiro discuss premium versus social, the measurement economy, and the growing importance of the creator economy.
12:00 PM
Lunch Break — A Chance to Visit the Streaming Media Showcase
Length: 1 Hour
1:00 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Speaker(s):
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Charles Theiss, Chief Media Officer, SportsGrid
Susanne Mei, Advisor & Consultant, Saybrook Consulting
James Lauzun, Chief Product Officer, MagellanTV
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Charles Theiss, Chief Media Officer, SportsGrid
Susanne Mei, Advisor & Consultant, Saybrook Consulting
James Lauzun, Chief Product Officer, MagellanTV
Description: Learn best practices for building, engaging, serving, and sustaining sports franchise and esports fanbases, curbing churn and developing stable and inviting apps and UIs. We also take a closer look at how sports streamers can leverage innovative content strategies and what they can learn from the gaming world’s success, particularly with Millennials.
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Alan Wolk, Co-Founder/Lead Analyst, TVREV
Matthew Durgin, Vice President North American Content and Services, LG
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy
Yan Liu, Co-Founder & CEO, TVision
Justin Fromm, Head of Insights, North America, Samsung Ads
Alan Wolk, Co-Founder/Lead Analyst, TVREV
Matthew Durgin, Vice President North American Content and Services, LG
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy
Yan Liu, Co-Founder & CEO, TVision
Justin Fromm, Head of Insights, North America, Samsung Ads
Description: From live linear to FAST to SVOD/AVOD/SVAD, how will the OEM and OS wars change the way TV is distributed and monetized?
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Rob Dillon, Principal Strategist, Dillon Media Ventures
Chris McCarthy, VP, TMT Insights
Megan Wagoner, Vice President of Media & Entertainment, Endeavor Streaming
Nick Micozzi, VP of Engagement and Experiential, LiveX
Rob Dillon, Principal Strategist, Dillon Media Ventures
Chris McCarthy, VP, TMT Insights
Megan Wagoner, Vice President of Media & Entertainment, Endeavor Streaming
Nick Micozzi, VP of Engagement and Experiential, LiveX
Description: Cloud streaming workflows offer flexibility and economies of scale (not to mention straight-up scalability) that are increasingly hard to match with on-prem infrastructure. But cloud migration rarely happens all at once. What are today’s most practical and forward-looking strategies for effective streaming workflows and infrastructure?
2:00 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Speaker(s):
Brian Ring, Principal Analyst, Ring Digital llc
Dan Harraghy, Senior Analyst, Ampere Analysis
Jonathan Davies, Senior Partner, Elevate Talent
Joe Caporoso, President, Team Whistle
Brian Ring, Principal Analyst, Ring Digital llc
Dan Harraghy, Senior Analyst, Ampere Analysis
Jonathan Davies, Senior Partner, Elevate Talent
Joe Caporoso, President, Team Whistle
Description: Sports streaming experts discuss the state of sports streaming and offer actionable insights on how to build a robust sports streaming operation and invest in the business wisely.
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Brian Briskman, Founder, Likewise Media Consultants
Luda Ruditsky, Senior Director and Head of Entertainment Segment, Amagi
Natalie Boot, Global Vice President FAST, Insight TV
Chris Regina, Chief Content Officer, TCL
David B. Williams, SVP/GM, Channels, Pocket.watch
Liz Riemersma, Vice President of Strategy & Business Development - Video Service, DISH Network
Brian Briskman, Founder, Likewise Media Consultants
Luda Ruditsky, Senior Director and Head of Entertainment Segment, Amagi
Natalie Boot, Global Vice President FAST, Insight TV
Chris Regina, Chief Content Officer, TCL
David B. Williams, SVP/GM, Channels, Pocket.watch
Liz Riemersma, Vice President of Strategy & Business Development - Video Service, DISH Network
Description: FAST experts offer best practices and lessons from running FAST channels in a crowded field of 2,000 competitors.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
David LaPalomento, CTO, JWP
Nick Micozzi, VP of Engagement and Experiential, LiveX
Rob Dillon, Principal Strategist, Dillon Media Ventures
Sunny Israni, Co-Founder & CTO, Lightswitch
David LaPalomento, CTO, JWP
Nick Micozzi, VP of Engagement and Experiential, LiveX
Rob Dillon, Principal Strategist, Dillon Media Ventures
Sunny Israni, Co-Founder & CTO, Lightswitch
Description: Backend streaming technology that can scale on demand is the not-so-secret ingredient of live streams that reach the last mile of streaming delivery robustly and reliably. How do you assemble an airtight and affordable streaming back end that withstands bursts and spikes and makes it all look easy?
2:45 PM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
3:15 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Speaker(s):
Chris Wagner, Managing Partner, OTT Advisors
Cory Zachman, SVP, MediaKind
Nishant Sirohi, Senior Manager, Paramount
Chris Wagner, Managing Partner, OTT Advisors
Cory Zachman, SVP, MediaKind
Nishant Sirohi, Senior Manager, Paramount
Description: Key practitioners and providers discuss the demands, costs, challenges, and upsides of live sports streaming at scale on all platforms, and how to deliver experiences that make fans and brands take notice.
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Mark Loughney, Senior Consultant, Hub Entertainment Research
Monica Villar, Co-Founder & CEO, Lightswitch
Giles Tongue, VP Marketing, Bango
Adam Salmons, Head of Content & Business Development, Philo
Anastasia Pronin, Senior Director, Roku
Mark Loughney, Senior Consultant, Hub Entertainment Research
Monica Villar, Co-Founder & CEO, Lightswitch
Giles Tongue, VP Marketing, Bango
Adam Salmons, Head of Content & Business Development, Philo
Anastasia Pronin, Senior Director, Roku
Description: Here, we explore how market shifts and strategic innovations are changing the mechanics of subscription to increase value and create a better experience.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Tim Siglin, Executive Director, Help Me Stream Research Foundation
Boban Kasalovic, Product Manager, United Cloud
Robin Oakley, Senior Director, Synamedia
Tim Siglin, Executive Director, Help Me Stream Research Foundation
Boban Kasalovic, Product Manager, United Cloud
Robin Oakley, Senior Director, Synamedia
Description: In an era of new and ever-more-clever piracy schemes and CDN leeching, streaming security is always a moving target. Which security solutions will scale and preserve ownership rights for low-latency live streams as well as for VOD? And what are the next-generation strategies and technologies that will keep high-stakes streams safe?
4:15 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Speaker(s):
Tommy Flanagan, Editor, Faultline, Rethink Technology Research
Dom Robinson, Founder, Greening of Streaming
Eric Bolten, VP, Zixi
Tommy Flanagan, Editor, Faultline, Rethink Technology Research
Dom Robinson, Founder, Greening of Streaming
Eric Bolten, VP, Zixi
Description: How critical is ultra-low-latency “real-time” sports streaming delivery in 2024? Who is demanding it, when does it matter, and how can you deliver it reliably and cost-effectively?
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Julie Triolo, SVP of Research & Marketing, Vevo
Matthew Jamison, Head of Ad Sales Partnerships, DIRECTV Advertising
Jennifer Monson, VP, Fubo
John Sedlak, CRO, Rembrand
Michael Kuntz, National VP, Spectrum Reach
Nadine Krefetz, Consultant, Reality Software
Julie Triolo, SVP of Research & Marketing, Vevo
Matthew Jamison, Head of Ad Sales Partnerships, DIRECTV Advertising
Jennifer Monson, VP, Fubo
John Sedlak, CRO, Rembrand
Michael Kuntz, National VP, Spectrum Reach
Description: Key developments in ad and monetization strategy coming to CTV in 2024 and beyond with insight from key platform players.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Shannon McKenzie, Director, NBCUniversal
Andrew Fitzgerald, SVP, Streaming Services, GM, Very Local, Hearst Television
Ajey Anand, CEO, Norigin Media
Blake Bassett, VP of Product for Emerging Tech, Tubi
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Shannon McKenzie, Director, NBCUniversal
Andrew Fitzgerald, SVP, Streaming Services, GM, Very Local, Hearst Television
Ajey Anand, CEO, Norigin Media
Blake Bassett, VP of Product for Emerging Tech, Tubi
Description: What are the major pain points in streaming app design and user experience in streaming today across its multiple platforms—given ongoing fragmentation in the CTV and connected device space—and where are content providers likely to find the best remedies?
5:00 PM
Happy Hour in the Streaming Media Showcase
Length: 1 Hour
Description: Network with leading solutions and service providers. Open to all attendees, speakers, and sponsors.
8:00 AM
9:00 AM
Keynotes
Length: 1 Hour
Speaker(s):
Evan Shapiro, CEO, ESHAP
Danielle Carney, Head of US Video and Live Sports Sales, Amazon Ads
Evan Shapiro, CEO, ESHAP
Danielle Carney, Head of US Video and Live Sports Sales, Amazon Ads
Description: In March 2021, Amazon acquired the exclusive rights to Thursday Night Football (TNF) from the NFL through 2033. In 2022, the second year of the deal, Amazon introduced the first ever Black Friday football game in NFL history and concluded the 2023 season with record audience gains. Along the way, the retail giant has introduced innovative adtech solutions and audience capabilities that utilize millions of Amazon first-party shopping and entertainment signals—including demographics and geo-signals—allowing brands to reach the right customer with the right message. Available to live sports advertisers for the first time last year, Amazon Ads introduced an innovative product called audience-based creative. Brands could now tailor advertising creative for different audience segments within the same ad slot, increasing ad relevance for viewers highly engaged in a live sporting event. Audience-based creative introduced the ability for brands to engage audiences at scale to reach a more specific demo. How do flexible and data-based strategies like Amazon’s audience-based ad approach suggest future directions for streaming advertising in live sports? Amazon head of U.S. live sports and video sales Danielle Carney and Media Universe cartographer Evan Shapiro discuss these issues and more in this exclusive fireside chat.
10:00 AM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:30 AM
Keynotes
Length: 45 Minutes
Description: This fireside chat between Charlie Collier, President of Roku Media, and Evan Shapiro, Media Cartographer, is a must-see conversation. Collier is one of the most consequential and innovative TV execs of the last 20 years, having run AMC during its heyday of Mad Men, Breaking Bad and The Walking Dead, and he is now making his mark at the #1 streaming TV platform in America as the leader of Roku Media. Shapiro will get Collier's perspective on how he sees media today and where he sees the CTV universe going.
11:15 AM
Keynotes
Length: 15 Minutes
Speaker(s):
Michael Guth, CMO, Spectrum Reach
Michael Guth, CMO, Spectrum Reach
Description: The ever-expanding multi-screen landscape has exponentially complicated the audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention on a regular basis. However, there are solutions to these problems. There are ways to de-complicate audience aggregation and increase focus on outcomes. But you need to be where viewers are spending their time well. Using a combination of data from across the industry, SVP, marketing, at Spectrum Reach, Michael Guth, reframes the current advertising debate by asking and answering one simple question: Where do today's audiences go for most of their television, most of the time? Guth shares Spectrum's multi-screen, interoperable approach to reassembling fractured attention and delivering codifiable outcomes. If you are having trouble solving the fragmented attention problem, this session will be a must-watch.
11:45 AM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Speaker(s):
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy
Tim Ware, EVP, Crackle Connex
Floris Bauer, Co-Founder and President, Gunpowder & Sky
Evan Bregman, General Manager, Streaming, Tastemade
Javier Saralegui, Founder/CEO, DangerTV
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy
Tim Ware, EVP, Crackle Connex
Floris Bauer, Co-Founder and President, Gunpowder & Sky
Evan Bregman, General Manager, Streaming, Tastemade
Javier Saralegui, Founder/CEO, DangerTV
Description: This session features key members of the Independent Streaming Alliance (ISA), which was formed to promote the value of independent streamers’ premium programming and focus on key areas to ensure diverse programming is maintained. These include identifying and meeting the challenges of demand, distribution, measurement, and ensuring these programmers’ ability to survive and not be suffocated or leveraged out by media giants
Media Moderation: Sustainability in Media
Length: 45 Minutes
Speaker(s):
Tim Siglin, Executive Director, Help Me Stream Research Foundation
Derek Powell, Director, Altman Solon
Dom Robinson, Founder, Greening of Streaming
Serhad Doken, CTO, Adeia
Sujana Sooreddy, Senior Software Engineer, Netflix
Tim Siglin, Executive Director, Help Me Stream Research Foundation
Derek Powell, Director, Altman Solon
Dom Robinson, Founder, Greening of Streaming
Serhad Doken, CTO, Adeia
Sujana Sooreddy, Senior Software Engineer, Netflix
Description: Leading streaming technology providers and innovators discuss how to make media’s tech stack more cost- and energy-efficient and implement sound and sustainable best practices throughout the media supply chain.
No Company for Old-Fashioned
Length: 45 Minutes
Speaker(s):
Cathy Rasenberger, President, Rasenberger Media LLC
Wes Gould, Partner & CTO, REDspace
Francesca Barber, Executive Director, POLITICO
Mark Garner, EVP, A+E Networks
Jennie Baird, Chief Product Officer, BBC Studios
Cathy Rasenberger, President, Rasenberger Media LLC
Wes Gould, Partner & CTO, REDspace
Francesca Barber, Executive Director, POLITICO
Mark Garner, EVP, A+E Networks
Jennie Baird, Chief Product Officer, BBC Studios
Description: Pick up 21st-century leadership strategies for the media industry from the business’s best and brightest.
12:30 PM
Lunch Break — Last chance to visit the Streaming Media Showcase
Length: 1 Hour
1:30 PM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Speaker(s):
Chris Pfaff, CEO, Chris Pfaff Tech Media
Jenny Wall, CMO, VideoAmp
Paul Kontonis, CMO, Revry
Jesse Redniss, CEO & Co-Founder, Qonsent
Dan Rosenfeld, SVP, DIRECTV Advertising
Ian Ivins, CTV Strategy & Partnerships, The Trade Desk
Brittany Slattery, Chief Marketing Officer, OpenAP
Chris Pfaff, CEO, Chris Pfaff Tech Media
Jenny Wall, CMO, VideoAmp
Paul Kontonis, CMO, Revry
Jesse Redniss, CEO & Co-Founder, Qonsent
Dan Rosenfeld, SVP, DIRECTV Advertising
Ian Ivins, CTV Strategy & Partnerships, The Trade Desk
Brittany Slattery, Chief Marketing Officer, OpenAP
Description: How can content stakeholders and streaming services and channels use data safely to improve user experiences across media? Media thought leaders also explore permission marketing and the cost and value of personal data.
Media Moderation: Sustainability in Media
Length: 45 Minutes
Speaker(s):
Jan Ozer, Founder, Streaming Learning Center
Jan Ozer, Founder, Streaming Learning Center
Description: How critical are codec choices and encoding strategies to streaming sustainability, and how do you strike a balance between affordability, efficiency, quality, and future-proofing your content when it comes to encoding and building your encoding ladder?
No Company for Old-Fashioned
Length: 45 Minutes
Speaker(s):
Lori Greene, Founder, LPG edu
Judith Harrison, Chief Diversity, Equity & Inclusion Officer, Weber Shandwick
Jennifer Randolph, Culture Whisperer, Talent Champion, ThinqShift
Singleton Beato, Global EVP Chief Diversity Equity and Inclusion Officer, McCann Worldgroup
Lori Greene, Founder, LPG edu
Judith Harrison, Chief Diversity, Equity & Inclusion Officer, Weber Shandwick
Jennifer Randolph, Culture Whisperer, Talent Champion, ThinqShift
Singleton Beato, Global EVP Chief Diversity Equity and Inclusion Officer, McCann Worldgroup
Description: The ABCs of DEI in the media industry—it’s more than a numbers game.
2:30 PM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
David LaPalomento, CTO, JWP
C.J. Leonard, Director, Infinitive
Jarred Wilichinsky, SVP Global Digital Ad Operations, Paramount
Michael Dale, Chief Technology Officer, Caffeine
Charles Goodman, Head of Roku Ad Exchange, Roku
Nadine Krefetz, Consultant, Reality Software
David LaPalomento, CTO, JWP
C.J. Leonard, Director, Infinitive
Jarred Wilichinsky, SVP Global Digital Ad Operations, Paramount
Michael Dale, Chief Technology Officer, Caffeine
Charles Goodman, Head of Roku Ad Exchange, Roku
Description: Engaging viewers with streaming ads isn’t just about content and delivering the right ads to the right viewers. It’s also about timing, inventory frequency, achieving seamless ad insertion performance that never distracts the viewer, and gathering the right metrics to assess your ads’ success and maximize value for brands. What technology solutions—AI-enabled or otherwise—can you use to automatically serve up ad experiences that satisfy viewers and profit stakeholders?
Media Moderation: Sustainability in Media
Length: 45 Minutes
Speaker(s):
Dom Robinson, Founder, Greening of Streaming
Daniel Alinder, Chief Executive Officer, RealSprint
Abhishek Neralla, Senior Director, A+E Networks
Jeff Gilbert, VP, Content Delivery Services, Harmonic
Dom Robinson, Founder, Greening of Streaming
Daniel Alinder, Chief Executive Officer, RealSprint
Abhishek Neralla, Senior Director, A+E Networks
Jeff Gilbert, VP, Content Delivery Services, Harmonic
Description: As the walls between cloud compute and content delivery continue to fall, CDN infrastructure becomes increasingly commoditized, more legacy CDNs fall by the wayside, and the ongoing adoption of sustainable practices mandate infrastructure changes, is there a future for traditional CDNs? And if not, what’s next?
No Company for Old-Fashioned
Length: 45 Minutes
Speaker(s):
Evan Shapiro, CEO, ESHAP
Patrick Courtney, Chief Business Officer, Fuse Media
John Baez, SVP, Head of Brand Solutions and Strategy, Fuse Media
Evan Shapiro, CEO, ESHAP
Patrick Courtney, Chief Business Officer, Fuse Media
John Baez, SVP, Head of Brand Solutions and Strategy, Fuse Media
Description: Multicultural audiences make up approximately half the U.S. population and wield a buying power of $7 trillion. For brands looking to grow their presence in the multicultural marketplace, FAST quickly connects them directly to these viewers, and at scale.
3:30 PM
Closing Keynote
Length: 1 Hour
Speaker(s):
Evan Shapiro, CEO, ESHAP
Evan Shapiro, CEO, ESHAP
Description: This is the fourth-wall-breaking, gloves-off, must-attend closing keynote with Streaming Media NYC conference chair and official/unofficial media industry cartographer Evan Shapiro. Speakers, vendors, and attendees re-convene for hot takes, key takeaways, forward looks, what we learned, and where we’re going.