Sara is a PhD scientist (Johns Hopkins University) that transitioned careers over to the digital media space in 2016. With over eight years of experience in revenue optimization and programmatic ad operations, Sara specializes in maximizing efficiency, ROI, and audience engagement across CTV platforms. With a strong background in data-driven decision-making, she excels in optimizing ad performance, fine-tuning strategies that create balance between user experience and revenue generation. Passionate about navigating the evolving CTV landscape, Sara is committed to implementing innovative monetization strategies and driving measurable results in the dynamic world of digital advertising.

Sara is mom to 2 furbabies, an avid snowboarder, silversmith, wine lover (let’s talk about orange wines shall we?) and can be found splitting her time between the UT desert and the CO mountains.