Charlie Ibarra is the Co-Founder and Head of Content at Creator Television, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. The network launched under Sabio in January 2025. In his role, Charlie oversees content strategy and licensing for the network, and leads creator recruitment, format development, and series production for the studio.

A former advertising executive turned television screenwriter and show developer, Charlie joined Sabio Holdings, Creator Television's parent company, in July 2022.

Before launching Creator Television, Charlie studied television storytelling under his mentors: Paul Kolsby, senior TV writer and producer best known for "Ozark" (Netflix), and lzzie Pick-Ibarra, award-winning showrunner behind "Dancing with the Stars," "Rihanna's Savage X Fenty," and "The Masked Singer." He focused on developing fresh, format-driven, story-forward unscripted series for network and streaming platforms, and brought a strong sense of story structure, sharp dialogue, and tonal versatility to comedy and dramedy projects. Charlie's passion for creative storytelling drives every show he builds at Creator Television and fuels his belief in the transformative power of creator-led TV formats that blend social video energy and traditional television story structure.

Charlie began his professional career in advertising at IAC and later Yahoo!, where he developed a deep interest in brand storytelling and gained global market experience, including in EMEA and LATAM. He rose through the ranks in ad tech, holding leadership roles such as Director of Brand Partnerships at JUICE Mobile (Yellow Pages Canada), Senior Director of Sales at Celtra, Inc., and Senior Director of Mobile Partnerships at Flashtalking. He also served as Senior Director of Ad Sales at MocoSpace.

A frequent speaker at industry events, Charlie has championed the future of creator-led TV at conferences including StreamTV, OTT.X, and TVOT. He holds a B.A. in History and Political Science from UCLA and completed the university's Extension Program in Television Writing and Film & TV Development.

 Charlie grew up in Highland Park, Los Angeles, the son of immigrant Mexican and Colombian parents. As a latchkey kid, he developed an early obsession with television-and an encyclopedic knowledge of it. He now splits his time between Hollywood and London, where he lives with his wife, award-winning television producer lzzie Pick-Ibarra, and their children.