OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. Join us for OTT Leadership Summit at Streaming Media East 2019!

Registration Includes

OTT Leadership Summit may be registered for separately OR is included when you register for an All Access or Streaming Media East Full 2-Day Conference Pass. For more information on registration please click here.

  • OTT Leadership Summit conference sessions on Tuesday, May 7 and Wednesday, May 8
  • Keynotes
  • Discovery Track
  • Networking Events including Breaks & VIP Mixer on Monday Evening
  • Streaming Media East Expo including the Tuesday Networking Happy Hour

Sponsorship Opportunities

 Sponsorship opportunities are available. Check back soon to learn more. 

 

Tuesday, May 7

Track OTT: OTT Leadership Summit

 

OTT101. 2019—The Year of Direct-to- Consumer Video Services?

10:30 AM2019-05-072019-05-07

Tuesday, May 7: 10:30 a.m. - 11:30 a.m.

As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, and DC Universe—will existing SVOD and live-linear services like Netflix, Hulu, and Amazon Prime be able to compete? Or will the DTC offerings falter against the incumbents? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.

Moderator:

, Digital Operations Manager, Tribune Media Company


Speakers:

, Solutions Engineer, Watson Media & IBM Cloud Video

, Senior Vice President, Content Programming and Partnerships, XUMO

, Independent Consultant, MAD Perspectives

, Executive Vice President of Development & Programming, Eureka Productions

, TMT Consultant, DMG Consulting

 

OTT102. Getting Over the Top—How to Build a Viable OTT Offer

11:45 AM2019-05-072019-05-07

Tuesday, May 7: 11:45 a.m. - 12:30 p.m.

As online video services and, increasingly, cable and broadcast operators work to build competitive streaming offers, understanding consumer interests is key: What content do they want to watch? What features are important? What devices do they use? How much are they willing to pay? And how do these behaviors and priorities vary by consumer segment? This session explores findings from Altman Vilandrie & Co.’s annual consumer video survey, including consumer preferences for specific programs, interest in live news and sports, monetizing OTT, and other areas of critical importance to our industry. It includes a panel discussion featuring top executives from the TV industry.

Moderator:

, Director, Altman Vilandrie & Co.


Speakers:

, Digital Operations Manager, Tribune Media Company

, Senior Vice President, Product, XUMO

, Vice President of Product, Fandango

 

OTT103. The State of Data in Video—Toward an Automated Future

01:45 PM2019-05-072019-05-07

Tuesday, May 7: 1:45 p.m. - 2:30 p.m.

What do you want to do with your data? For too long, data has been framed as a means to some end—collect data, compute analytics, interpret, then react. Today, we propose a new mentality: data as an end in itself. Join our panel as we dive deep into the questions video distributors need to ask in order to build a real-time feedback loop to guide their distribution strategies: How does data latency influence its usefulness? How can normalized data unite disjointed datasets and systems? What are some examples of automated processes already employed by companies today, and what kind of data infrastructure will it take to develop more automated processes within the video technology stack going forward?

Moderator:

, CEO & Co-Founder, Datazoom and Women in Streaming Media


Speakers:

, Product Manager, Limelight Networks

, Director Product, Video, Mobile, and OTT, NBC News Digital

, Director of Product Management, Cloud TV, Kaltura

, VP of Engineering, Pluto TV

 

OTT104. BritBox—How a Niche Service Has Found Success

02:45 PM2019-05-072019-05-07

Tuesday, May 7: 2:45 p.m. - 3:30 p.m.

The joint BBC/ITV venture BritBox appeals to Anglophiles in the U.S. and Canada with a deep catalog of British television content. In this case study, BritBox shares the secrets of its success, including achieving the right size for profitability and meaningful reach, building strong brand identity and a sense of community, careful curation, and using sophisticated discovery algorithms to keep viewers tuned in and prevent churn.

Speaker:

, President, BritBox

 

OTT105. OTT Spotlights

04:00 PM2019-05-072019-05-07

Tuesday, May 7: 4:00 p.m. - 5:00 p.m.

Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!

 

Wednesday, May 8

Track OTT: OTT Leadership Summit

 

OTT201. OTT Spotlights

10:30 AM2019-05-082019-05-08

Wednesday, May 8: 10:30 a.m. - 11:30 a.m.

Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!

Exploring Dynamic Ad Insertion Adoption for OTT
10:30 a.m. - 11:00 a.m.

Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. This ad sales model is an inefficient and operationally expensive process, with many manual steps and room for mistakes. The quickly transitioning OTT ad insertion model is fully targeted, happens dynamically at the time of viewership and can be measured directly and accurately. So, why aren’t we seeing faster adoption of the new OTT dynamic ad insertion model in the video space, and why are people hanging on to the linear broadcast model?

Speaker:

, Senior Director of Product Management and Advanced Advertising, SeaChange International, Inc.

 

OTT202. The State of Server-Side Ad Insertion

11:45 AM2019-05-082019-05-08

Wednesday, May 8: 11:45 a.m. - 12:30 p.m.

Server-side ad insertion (SSAI) is a pivotal technology that unifies ad serving in broadcast and digital, as well as offers greater targeting capabilities. It makes OTT feel more like TV, it combats ad blockers, and it allows engineering to create a standardized server-side architecture to replace the older, unique client-side architecture used for each and every endpoint. A number of challenges exist, from measuring audience surges to aggregating reporting across all devices. This panel reports from the SSAI trenches, discussing these issues as well as exactly what you need to know about using SSAI to successfully deliver personalized advertisement at scale.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Media Solution Consultant, Eyevinn Technology

, CTO, fuboTV

, Senior Principal Architect, Sinclair Broadcast Group

, VP of Technology & Product, Newsy

 

OTT203. OTT Moves Toward Microservices

01:45 PM2019-05-082019-05-08

Wednesday, May 8: 1:45 p.m. - 2:45 p.m.

Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. This session examines the core benefits (including redundancy, dev ops, scalability, and self-healing), the different approaches (including containerization and orchestration via Docker, Kubernetes, and Mesos, as well as native microservices models like Erlang), and the complexities of migrating a generic architecture to a microservices architecture.

Moderator:

, Director and Creative Firestarter, id3as and & Contributing Editor, StreamingMedia.com, UK


Speakers:

, Senior Software Engineer, Netflix

, Product Manager, Limelight Networks

, CEO & Co-Founder, Bitmovin, USA

, Senior Product Manager - Targeted Delivery Solutions, Imagine Communications

 

OTT204. Unlocking The Value of OTT Audiences

03:15 PM2019-05-082019-05-08

Wednesday, May 8: 3:15 p.m. - 4:00 p.m.

The growth of OTT has created opportunities for distributors and marketers seeking to extend their audience reach. What do we know about OTT audiences and the various ways consumers are connecting with the content across platforms and devices? In this session, Marissa McArdle, VP of Product Leadership at Nielsen will share data on OTT viewing patterns and discuss recent advancements in cross-platform ad measurement that has given brands new insights into connecting audiences beyond the screen.

Speaker:

, VP, Digital Ad Product Leadership, Nielsen

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

Find out more
Technical and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

Find out more
Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

Find out more
Live Streaming Summit Logo

Live Streaming Summit focuses exclusively on the challenges and opportunities inherent in delivering large-scale live events and live linear channels to multiple screens. Sessions will address every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.

Find out more
OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.

Find out more
Video Engineering Summit

If you're looking for deep dives into HEVC, VP9, AV1, DASH, CMAF, WebRTC, video optimization, or perceptual quality, you’ve come to the right place. Our expert speakers will help you take your video to the next level.

Find out more
Content Delivery Summit Logo

The Content Delivery Summit is a one-day conference that brings together carriers, telcos, ISPs, and premium content owners for a detailed look at the technology and platforms being used to deliver and accelerate web content.

Find out more
Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media East 2019 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

Find out more
Don't Miss These Special Events